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MLA Advertising and Sponsorships

 

INDUSTRY CONNECTIONS

MLA offers flexible options for industry partners to enhance their presence at the annual conference, brand and advertise throughout the year, show their appreciation for health information professionals, and engage with librarians to advance the profession.

 

Exhibit at MLA's
Annual Conference

At our last in-person meeting, 82% of our attendees had a role in purchasing products exhibited at MLA's annual conference. Reach decision-makers, build connections, and strengthen customer loyalty.

EXHIBIT & SPONSOR DETAILS

Advertise All Year

Build brand awareness year-round. MLA is the ideal forum to reach hundreds of health information professional decision-makers and gain increased awareness, advertise your latest products and services, and drive sales.

FIND OUT MORE

Contact Us


Connect with Sabrina Sheth, +1.703.442.2079 for assistance in developing your marketing approach to MLA members, and for actual bookings.

CONTACT SABRINA

 

MLA '22: Conference and Exhibits

MLA '22 LogoMore than 3,000 health information specialists and institutions rely on MLA to keep up with industry trends, maintain professional contacts, and make purchasing decisions. From universities to hospitals to government agencies, your exhibit and sponsorships will reach select, qualified decision-makers.

MLA’s premier event draws more than 1,400 participants including medical librarians and other health information professionals, international attendees, and exhibitors. MLA ’22 offers a variety of opportunities:

  • attending educational sessions
  • seeing the latest products in the Exhibit Hall
  • networking with colleagues.

 

Show Dates & Exhibits

Order by

April 29, 2022

Show Hours

Virtual Exhibit Hall Open; text chat with virtual attendees available
Wednesday, April 27, 10:00 a.m. CT

Onsite Exhibit Hall Opening & Ribbon Cutting:
Wednesday, May 4, 5:30 p.m. CT

Onsite Exhibitor Days:
Thursday, May 5, 9:00 a.m. – 5:00 p.m. CT
Friday, May 6, 9:00 a.m. – 2:00 p.m. CT

Public virtual Exhibit Hall available (visible; no representative attendance required):
Saturday, May 7-Tuesday, May 31, 2022

Exhibit at MLA '22
Each booth purchased comes with a complimentary virtual booth.  

Booth sizes and pricing: 

  • 10’ x 10’ Booth: $4,000 
  • 10’ x 10’ Corner Booth: $4,200

View the interactive floor plan (link opens in new tab or window).

Exhibitor Presentations

Sunrise Seminars

Invite attendees to a breakfast session about your products & services. Sign-up today!

  • Thursday, May 5, 7:30–8:55 a.m. CT
  • Friday, May 6, 7:30–8:55 a.m. CT

Lunch and Learn Sessions
Invite attendees to a lunch session about your products & services. Make your reservations now.

  • Thursday, May 5, Noon–1:55 p.m. CT
  • Friday, May 6, Noon–1:55 p.m. CT 

Technology Showcases
Half-hour sessions offered to exhibitors in the Hall of Exhibits; showcase your product updates and new offerings! Reservations are now open.

  • Thursday, May 5, 9:00 a.m.–4:00 p.m. CT
  • Friday, May 6, 9:00 a.m.–1:30 p.m. CT

On-demand Presentations/Education Sessions
Exhibitors may record sponsored on-demand virtual presentations. Contact Sabrina Sheth for options and ideas.

Exhibitor-Sponsored Events
Exhibitors may host an evening event on Thursday, May 5, or an afternoon event on Friday, May 6. To support MLA's equity and inclusion goals, any event must be open to all attendees.

 

MLA '22 Exhibit and Sponsorship Levels

Increase your exhibitor visibility and show your appreciation to health information professionals by becoming an exhibitor or sponsor in the MLA ’22 in-person conference. The various levels of sponsorship offer a great way for our industry partners to position themselves as thought leaders in the field and supporters of MLA members in their workplace. All sponsorship options are sold on a first-come, first-served basis, so don’t delay in securing your sponsorship package!

Remember that our sponsorship levels are just a starting point; you can build a custom program that bests fits your organization’s needs.

Opportunities Booth Only
$4,000
Bronze
$5,000
Silver
$15,000
Gold
$30,000
Platinum
$45,000
Virtual Booth
Virtual booth with text-chat option X X X X X
Web URLs & hosted PDFs X X X X X
Company description, logo X X X X X
Introductory video in virtual booth X X X X X
Booth banner X X X X X
Virtual lead generation and reporting X X X X X
Virtual booth giveaway option X X X X X
Virtual Scavenger Hunt via EventScribe App X X X X X
Pre-Meeting and Onsite Visibility
Exhibitor Listing on MLANET and EventScribe content website X X X X X
Onsite Exhibit Hall Scavenger Hunt via EventScribe App X X X X X
Sponsor icon by exhibitor listing in Online Program,  EventScribe content website and EventScribe meeting App X X X X
Sponsorship recognition through Official Program, social media outlets, MLANET.org, and EventScribe website X X X X
Recognition by MLA President at Onsite Opening Session slide slide vocal vocal
Noncommercial video message during virtual Opening Session 1 min 2 min
Recognition in slides at McGovern and Doe live casts X X
Sponsor floor decal in onsite exhibit hall X X
Logo on Official Program cover X X

Shortcut to MLA '22 colors and fonts guide.

MLA '22: Branding

Make a lasting impression! MLA ’22 branding opportunities provide a platform that will help supercharge awareness of your brand and positively influence your brand image. Reach your company’s objectives by connecting with your audience. We are happy to help you devise a comprehensive plan.

Wi-fi Sponsor – $22,000 (exclusive)  SOLD

Description Recognition Production Requirements
Sponsor Wi-Fi access throughout the meeting space, excluding the exhibit floor
  • Logo and link on Wi-Fi custom splash page
  • Wi-Fi instructions/password provided to attendees with sponsor's logo (online & signage)
  • By 3/31/2022, provide Wi-Fi password
  • By 4/4/22 provide logo for splash screen and Official Program
  • Logo specs: 300 dpi vector (EPS or AI file ONLY)


Welcome Reception Sponsor – $20,000 (exclusive) SOLD

Description Recognition

Sponsor two receptions on TBD:

  • 4-4:45 pm: MLA Leaders and International Attendee Pre-Reception
  • 5-7:30 pm: Welcome Reception and Opening of the Hall of Exhibits
  • Official Program sponsor page
  • Mention in App push notification to attendees onsite
  • Representatives at pre-reception
  • Special mention at ribbon-cutting

 


Water Station Sponsor – $16,000 (exclusive)

Description Recognition Production Requirements
Add your logo to drinking water service for meeting attendees
  • Branded Aluminum or glass water bottles
  • Signage recognition throughout exhibit hall, hallways of convention center, and registration
  • Sponsor artwork due: 3/15/2022
  • Single color logo 300 dpi vector (EPS or AI file only)

Attendee Meeting Bag Sponsor – $15,000 (exclusive)

Description Recognition
Add your logo to both a virtual and a high quality onsite meeting bag for attendees
  • Logo on the meeting tote bag
  • Sponsor artwork: Full color 300dpi vector (EPS or AI only) due 3/15/22
  • Imprint area: 6” x 6”; 1-sided

Online Meeting Website & App (exclusive) SOLD

Description Recognition Production Requirements
Reach approx. 1,100 attendees on site and at home through the online program planner and its companion mobile app. Online Meeting Planner Website
  • Logo and link on all pages beginning in March 2022 to 12 months after meeting

App

  • Logo on App opening splash screen,
  • App home page sticky banner that links to your specified URL
  • App top banner on schedule page that links to your specified URL
  • Company PDF brochure in virtual App conference bag
  • Starts 3 weeks before meeting and continues 12 months after meeting
  • Provide full color 300 dpi vector logo (EPS or AI) and preferred website link by 1/15/2022 (for website listings, App splash screen)
  • Provide App banner versions (specs below) by 3/31/2022
  • Provide company virtual PDF brochure by 3/31/2022

App banner specs:

App home page sticky banner: 2000px wide x 175px to 400 px tall

App schedule banner: 4 versions required for responsiveness on multiple devices


Registration Area Sponsorship (exclusive) SOLD

Description Recognition Production Requirements
Reach approximately. 1,100 attendees on site and at home through the online program planner and its companion app.
  • Online Registration: Logo on the main registration landing page (opens in January 2022)
  • Onsite Registration: Signage in the main registration area
  • Recognition in Official Program
Provide full color 300 dpi vector logo (EPS or AI only)

Hotel Key Card Sponsor – $10,000 (exclusive)

Description Recognition Production Requirements
Have your logo on every hotel key card at the official MLA hotel, the Hilton Riverside New Orleans.
  • Logo on key card at the meeting hotel
  • Recognition in Official Program
  • Full graphic specs available upon commitment.
  • Provide artwork by 4/4/22

Lanyards Sponsor – $8,000 (exclusive)

Description Recognition Production Requirements

Place your logo on the lanyards holding the badges provided to attendees when they register.

  • Logo on lanyards
  • Official Program sponsor page
  • One-color 300 dpi logo/artwork in vector (EPS or AI) format by 3/15/22
  • Imprint area: 3/4" W x 36" L; 2-sided; wrap around

Column Wrap – $4,500 

Connect with Sabrina Sheth, +1.703.442.2079 for assistance and current options.

Restaurant Guide Sponsor – $3,500 (exclusive)

Description Recognition Conditions
Your company listed on this popular guide prepared by local members who have taste-tested nearby restaurants.
  • Name and logo printed on cover of restaurant guide
  • Guide included in attendee meeting bags
  • Guide downloadable from meeting website and app
  • Sponsor commitment and artwork due 3/15/22
  • B&W logo, vector format (EPS or AI); 300 dpi

MLA '22: Partners in Librarian Appreciation

Get in front of hundreds of prospects as an MLA ’22 market leader. These opportunities allow you to get to know attendees, build connections, strengthen customer loyalty and generate new revenue. A unique opportunity to appeal to attendees, help shape buying attitudes and generate a positive reaction.

Attendee Travel Grants – $10,000 minimum

Description Recognition

The MLA Travel Grants provide financial support enabling members to attend the association's annual meeting. The grants foster firsthand engagement and offer many opportunities for attendees to build a professional network, learn about the latest research, and participate in discussions about issues affecting the profession. MLA administers 23 grants.

Recipients will be reimbursed up to $1,000 in actual travel and conference-related expenses after the meeting. (MLA passes through 80% of the sponsored amount).

  • Travel grant application and call for application
  • Official Program
  • MLANET meeting site
  • Photo opportunity with grant recipients at your booth

New Member/First Timer Event - (exclusive) SOLD

Description Recognition

Drive awareness and loyalty of your brand through widespread visibility as you welcome MLA’s newest members and first-time meeting attendees.

A buffet breakfast will be available for attendees, who will learn about the resources and opportunities for education, networking, navigating the exhibits, and making the best use of their time.

  • Logo on signage
  • Official Program recognition
  • Recognition in online meeting program and app schedule

Early Morning Coffee/Tea Sponsor – $5,000 (3 2 available; 1 SOLD)

Description Recognition Production Requirements

New for MLA '22 - Sponsor one of three early morning breaks that welcome attendees into early morning meetings and the 9 am Plenary Sessions:

  • Wednesday: 7:30 am - 8:50 am
  • Thursday:  7:30 am - 8:50 am
  • Friday:  7:30 am - 8:50 am
  • One sponsor per break
  • Logo in Official Program
  • Signage related to break
  • Online meeting site and app
  • Mention in app push
  • Sponsor artwork due 3/1/2022
  • Provide full color 300 dpi vector logo (EPS or AI) by 3/1/22 for Official Program, signage, online meeting website & app

Health & Wellness Activities – $5,000 (multiple available)

Description Recognition Production Requirements

New for MLA '22 - Sponsor one of several activities* related to health and wellness, such as:

  • Outdoor activity of your choice, walk in morning 6:30 - 7:30 am.
  • Yoga or alternate fitness/exercise program on a single day
  • Quiet/relaxation room (multiple meeting days)
  • Game/puzzle/card room (multiple meeting days)

*List is subject to change. Suggestions welcome.

  • MLANET main meeting website
  • Official Program
  • Signage related to the activities
  • Sponsorship mention in Online Planner & Itinerary Builder site and meeting app
  • Mentions in app push for activity
  • Provide full color 300 dpi vector logo (EPS or AI) by 4/1/22 for MLANET website
  • By 3/1/22 for Official Program, signage, online meeting planner & itinerary builder website & app

MLA '22 Traffic Enhancers

Because the Hall of Exhibits wraps up after just two-and-a-half days, it means that the window of opportunity for capturing leads is incredibly short. For this reason, don't just rely on signage to draw in the crowds to make the most of your attendance, optimize your presence with these traffic enhancers.

Relaxation Station Sponsor – $10,000 (exclusive)

Description Recognition Production Requirements

You know the meeting attendees are looking for some relaxing therapy after sitting in sessions all day. Enhance their well-being by providing this popular service that they will really appreciate and drive traffic to your booth at the same time!

  • Local, licensed, professional massage therapists wearing your sponsor's logo apparel provide a refreshing upper body massage on professional massage chairs
  • You provide access requirements (e.g., attendees need to stop by your booth to get their ticket)
  • App push notification offering each day
  • Commitment by 3/31/22

Print Advertising – Official Program – $2,300 to $4,300

Description Recognition Production Requirements

Reach approx. 1,200 meeting attendees in print publication included in meeting bag

Pricing Color Black & White
Full Page - inside back cover $4,000
Full Page - inside front cover $4,300
Full Page - back cover $4,300
Full Page - near TOC $4,150
Full Page - opposite inside front cover (page 3) $4,300
Full Page $3,300 $2,800
Half Page $2,975 $2,300

E-Blast to Meeting Registrants – $3,600 to $8,400

Description Options
Reach approximately 1,200 meeting registrants with a custom email blast!  Choices & Pricing

Before Meeting:
April 18-29, 2022

Post-Meeting:
May 16-31, 2022
  • Deployment options are available for pre-registration and post-registration
  • Messages due 2 weeks MINIMUM prior to distribution
  • Total number of blasts per day is limited to 2 per day
  • All messages are subject to MLA approval.
One message $3,600 $3,600
Two messages $6,400 ($3,200 each)
Three messages $8,400 ($2,800 each)

Technology Showcase – $2,500

Description Recognition Production Requirements
The Technology Showcases are an excellent opportunity to introduce new products, give in-depth technical demonstrations, and present product updates. These will be held in session rooms in 30- minute increments and are accepted on a first-come, first-served basis.
  • Held in a conveniently located, segregated area on the exhibit floor with theater-style seating for 40 ppl (changes to seating not allowed)
  • Includes microphone, projector, screen and Internet connection (changes to audio-visual equipment not allowed)
  • Promoted in Official Program
  • Includes signage outside the designated area
  • Commitment and payment required by 3/1/22 to be included in Official Program
  • Provide a 50-word description of session content
Add an e-blast to meeting registrants for $5,000 ($6,400 value) to gain Bronze sponsor recognition.

Sunrise Seminar – $2,500

Description Recognition Production Requirements
Sunrise Seminars are designed for an intensive overview of one topic with a smaller audience that lend themselves to an exchange between your company and meeting attendees.
  • Includes room with theater-style seating
  • Promoted in Official Program
  • Includes 22” x 28” door sign listing event title
  • Commitment and payment required by 3/1/22 to be included in Official Program
  • Food and beverage, and special A/V needs at your expense
Add an e-blast to meeting registrants for $5,000 ($6,400 value) to gain Bronze sponsor recognition.


Lunch and Learn – $2,500

Description Recognition Production Requirements
Lunch and learn seminars offer a sociable, collaborative alternative to traditional classroom-based learning. This makes them a great way to foster a culture of learning and knowledge sharing.
  • Includes room with banquet-style seating
  • Promoted in Official Program
  • Includes 22” x 28” door sign listing event title
  • Commitment and payment required by 3/1/22 to be included in Official Program
  • Food and beverage, and special A/V needs at your expense
Add an e-blast to meeting registrants for $5,000 ($6,400 value) to gain Bronze sponsor recognition.

Attendee Bag Insert – $1,500

Description Recognition Conditions

Add your insert to the free meeting tote bag each attendee at registration.

  • Insert examples: invitations, brochures, announcements, raffle drawings, etc.
  • Option for inclusion in Virtual meeting bag (PDF only) on App 
  • 4-page, 8.5x11-inch pages maximum
  • All inserts are subject to MLA approval
  • Contact Sabrina for production timeframes.
  • Virtual copy required by 4/1/22
  • No food items accepted

Pre-Registration Mailing List – $1,200

Description Conditions

Reach approximately 1,000 preregistered attendees with your direct mail piece. We provide the list after the early-bird registration deadline so you can mail promotions, invitations, brochures, announcements, raffle drawings, etc. To meeting attendees ahead of MLA ‘22.

All materials are subject to MLA preview and approval; license agreement and copy of mail piece required ahead of mail list delivery. Allow 3 business days for list delivery

MLA Year-Round Opportunities

MLA is the ideal channel to reach hundreds of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales. Build brand awareness all year!

Banners and Electronic Communications

E-Blast to MLA List – $3,470 to $3,980

Description Pricing
Reach approximately 10,000 opted-in MLA members, customers, and guests with your email sent through MLA's email blast service (30% member, 70% customers/guests). Option Each
Total
  • Your email HTML content sent by MLA.
  • Messages due 2 weeks MINIMUM prior to distribution.
  • No click-through guarantee.
  • All messages are subject to MLA approval. MLA reserves the right to reject any order.
For 1 message $3,980 $3,980
For 2 messages $3,700 $7,400 (save $560)
For 3 messages $3,470 $10,410 (save $1,530)

Six-Month Banner on MLANET: $6,500 to $7,500

Description Pricing
Advertise on MLANET with your banner and linked URL, with more than 118,000 average page views per month across most MLANET pages. Option 6-month Price
Banner Size
  • Choose from 2 6-month periods: October 1-March 31 or April 1-September 30.
  • No click-through guarantee; clicks are tracked and reported.
  • No more than 4 banners available each 6-month period
  • Stationary image or logo no larger than the specified size (no JavaScript, applets, or animations)
  • All banners identified as advertisements
Position 1 - embedded in MLANET top banner $7,500 60px tall x 468px wide
Position 2 - MLANET side panel, top position $7,500 300px tall by 220px wide
Position 3 - MLANET side panel, middle position $7,000 300px tall by 220px wide
Position 4 - MLANET side panel, lower position $6,500 300px tall by 220px wide

Product Spotlight on MLAConnect Website and e-Newsletter – $2,500

Description
Recognition Conditions

Product Spotlights are the best way to get your product noticed. This advertising opportunity is designed to maximize your reach and is a great way to introduce new products and services and highlight solutions to our members.

Spotlights are posted and promoted weekly.

  • Content placed among the news and information feeds on MLANET
  • Promotion included in 4 weekly email MLAConnect Table of Contents;  distribution more than 2,500 MLA members.
  • Up to 500 words, plus 4 links, logo, and contact details
  • Copy due 2 weeks in advance of posting

One-Month Banner in MLAConnect e-Newsletter – $1,000

Description
Recognition Conditions

Keep your brand in front of MLA members!

Weekly releases.

  • Linked and tracked banner
  • Promotion included in 4 weekly email MLAConnect Table of Contents distribution more than 2,500 MLA members.
  • Maximum size: 240px tall x 120 px wide
  • Artwork and link due 2 weeks in advance of posting

Sponsorship of the Journal of the Medical Library Association – $4,000 

Description
Recognition Conditions

Show your appreciation for MLA members by sponsoring MLA’s scholarly publication, the Journal of the Medical Library Association (JMLA).

Advertising terms available:

January issue: January-March

April issue: April-June

July issue: July-September

October issue: October- December

  • Content placed among news and information feeds
  • Counts towards sponsorship levels of annual conference
  • Prominent sponsor presence on the dedicated JMLA site. 
  • Linked banner and sponsor recognition in quarterly emailed table of contents.
  • Quarterly recognition in MLAConnect e-newsletter issues
  • Full page color display ad on back cover of print JMLA (approximate distribution: 300 copies)
Sponsor commitment and artwork due:
  • January issue: December 1
  • April issue: March 1
  • July issue: June 1
  • October issue: September 1

Deliver Insights with Educational Offerings

MLA offers targeted advertising opportunities that are an ideal way to support MLA’s mission while positioning your brand in front of more than 3,000 members and guests nationwide. Align your company with MLA to provide exclusive educational offerings that stimulate dialogue, offer targeted networking, enhance professional knowledge, and share best practices.

Hosted Webinar – $5,000

Description Included
Hosting a webinar helps position your company as an industry leader, while building your brand. By hosting a webinar, you will engage MLA members, while shining a spotlight on your products and services. This is an ideal program to drive traffic to your company website, product page, or other relevant information.

Webinar host will:

  • Coordinate, manage, and produce the live webinar and subsequent recording
  • Provide instructors
  • Apply for MLA continuing education credit (optional; approval not guaranteed)

MLA will provide the following marketing and support:

  • MLA will manage registrations (or host can choose to handle)
  • 2 dedicated email messages promoting the webinar to MLA members and guests (text copy and logo provided by sponsor)
  • 2 mentions in MLAConnect, MLA’s member e-newsletter, leading up to the webinar
  • 3 social media mentions leading up to the webinar
  • Promotional rotating banner on MLANET home page leading up to the webinar
  • The course recording will be listed in the course catalog on our learning management system for up to 1 year.

Sponsored Webinar – $12,000

Description Included

Choose a topic and MLA will put together a webinar offering that will engage members.

Company will sponsor the webinar.

MLA will provide the following marketing and support:

  • MLA will manage free registrations
  • 2 dedicated email messages promoting the webinar to MLA members and guests (sponsorship copy and logo provided by sponsor)
  • 2 mentions in MLAConnect, MLA’s member e-newsletter, leading up to the webinar
  • 3 social media mentions leading up to the webinar
  • Promotional rotating banner on MLANET home page leading up to the webinar
  • The course recording will be listed in the course catalog on our learning management system for up to 1 year.

 

Connect with Sabrina Sheth, +1.703.442.2079 for assistance and current options.