MLA Advertising and Sponsorships
BUILD YOUR BRAND
Reach MLA’s highly targeted, tech-savvy audience of health information professionals.
ENHANCE YOUR TRAFFIC
Your name may not be enough. Improve your traffic with conference exhibit enhancers.
SHOW YOUR APPRECIATION
Build connections, strengthen customer loyalty, and show your appreciation for the profession
DELIVER INSIGHTS
Establish your reputation as far-sighted innovators, leaders, and futurists.
INDUSTRY CONNECTIONS
MLA offers flexible options for industry partners to enhance their presence at the annual conference, brand and advertise throughout the year, show their appreciation for health information professionals, and engage with librarians to advance the profession.
MLA '22: Conference and Exhibits
More than 3,000 health information specialists and institutions rely on MLA to keep up with industry trends, maintain professional contacts, and make purchasing decisions. From universities to hospitals to government agencies, your exhibit and sponsorships will reach select, qualified decision-makers.
MLA’s premier event draws more than 1,400 participants including medical librarians and other health information professionals, international attendees, and exhibitors. MLA ’22 offers a variety of opportunities:
- attending educational sessions
- seeing the latest products in the Exhibit Hall
- networking with colleagues.
Show Dates & Exhibits
Order by
April 29, 2022
Show Hours
Virtual Exhibit Hall Open; text chat with virtual attendees available
Wednesday, April 27, 10:00 a.m. CT
Onsite Exhibit Hall Opening & Ribbon Cutting:
Wednesday, May 4, 5:30 p.m. CT
Onsite Exhibitor Days:
Thursday, May 5, 9:00 a.m. – 5:00 p.m. CT
Friday, May 6, 9:00 a.m. – 2:00 p.m. CT
Public virtual Exhibit Hall available (visible; no representative attendance required):
Saturday, May 7-Tuesday, May 31, 2022
Exhibit at MLA '22
Each booth purchased comes with a complimentary virtual booth.
Booth sizes and pricing:
- 10’ x 10’ Booth: $4,000
- 10’ x 10’ Corner Booth: $4,200
View the interactive floor plan (link opens in new tab or window).
Exhibitor Presentations
Invite attendees to a breakfast session about your products & services. Sign-up today!
- Thursday, May 5, 7:30–8:55 a.m. CT
- Friday, May 6, 7:30–8:55 a.m. CT
Lunch and Learn Sessions
Invite attendees to a lunch session about your products & services. Make your reservations now.
- Thursday, May 5, Noon–1:55 p.m. CT
- Friday, May 6, Noon–1:55 p.m. CT
Technology Showcases
Half-hour sessions offered to exhibitors in the Hall of Exhibits; showcase your product updates and new offerings! Reservations are now open.
- Thursday, May 5, 9:00 a.m.–4:00 p.m. CT
- Friday, May 6, 9:00 a.m.–1:30 p.m. CT
On-demand Presentations/Education Sessions
Exhibitors may record sponsored on-demand virtual presentations. Contact Sabrina Sheth for options and ideas.
Exhibitor-Sponsored Events
Exhibitors may host an evening event on Thursday, May 5, or an afternoon event on Friday, May 6. To support MLA's equity and inclusion goals, any event must be open to all attendees.
MLA '22 Exhibit and Sponsorship Levels
Increase your exhibitor visibility and show your appreciation to health information professionals by becoming an exhibitor or sponsor in the MLA ’22 in-person conference. The various levels of sponsorship offer a great way for our industry partners to position themselves as thought leaders in the field and supporters of MLA members in their workplace. All sponsorship options are sold on a first-come, first-served basis, so don’t delay in securing your sponsorship package!
Remember that our sponsorship levels are just a starting point; you can build a custom program that bests fits your organization’s needs.
| Opportunities | Booth Only $4,000 |
Bronze $5,000 |
Silver $15,000 |
Gold $30,000 |
Platinum $45,000 |
| Virtual Booth | |||||
| Virtual booth with text-chat option | X | X | X | X | X |
| Web URLs & hosted PDFs | X | X | X | X | X |
| Company description, logo | X | X | X | X | X |
| Introductory video in virtual booth | X | X | X | X | X |
| Booth banner | X | X | X | X | X |
| Virtual lead generation and reporting | X | X | X | X | X |
| Virtual booth giveaway option | X | X | X | X | X |
| Virtual Scavenger Hunt via EventScribe App | X | X | X | X | X |
| Pre-Meeting and Onsite Visibility | |||||
| Exhibitor Listing on MLANET and EventScribe content website | X | X | X | X | X |
| Onsite Exhibit Hall Scavenger Hunt via EventScribe App | X | X | X | X | X |
| Sponsor icon by exhibitor listing in Online Program, EventScribe content website and EventScribe meeting App | X | X | X | X | |
| Sponsorship recognition through Official Program, social media outlets, MLANET.org, and EventScribe website | X | X | X | X | |
| Recognition by MLA President at Onsite Opening Session | slide | slide | vocal | vocal | |
| Noncommercial video message during virtual Opening Session | 1 min | 2 min | |||
| Recognition in slides at McGovern and Doe live casts | X | X | |||
| Sponsor floor decal in onsite exhibit hall | X | X | |||
| Logo on Official Program cover | X | X | |||
Shortcut to MLA '22 colors and fonts guide.
MLA '22: Branding
Make a lasting impression! MLA ’22 branding opportunities provide a platform that will help supercharge awareness of your brand and positively influence your brand image. Reach your company’s objectives by connecting with your audience. We are happy to help you devise a comprehensive plan.
Wi-fi Sponsor – $22,000 (exclusive) SOLD |
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| Description | Recognition | Production Requirements |
| Sponsor Wi-Fi access throughout the meeting space, excluding the exhibit floor |
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Welcome Reception Sponsor – $20,000 (exclusive) SOLD |
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| Description | Recognition | |
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Sponsor two receptions on TBD:
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Water Station Sponsor – $16,000 (exclusive) |
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| Description | Recognition | Production Requirements |
| Add your logo to drinking water service for meeting attendees |
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Attendee Meeting Bag Sponsor – $15,000 (exclusive) |
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| Description | Recognition | |
| Add your logo to both a virtual and a high quality onsite meeting bag for attendees |
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Online Meeting Website & App (exclusive) SOLD |
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| Description | Recognition | Production Requirements |
| Reach approx. 1,100 attendees on site and at home through the online program planner and its companion mobile app. | Online Meeting Planner Website
App
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App banner specs: App home page sticky banner: 2000px wide x 175px to 400 px tall App schedule banner: 4 versions required for responsiveness on multiple devices |
Registration Area Sponsorship (exclusive) SOLD |
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| Description | Recognition | Production Requirements |
| Reach approximately. 1,100 attendees on site and at home through the online program planner and its companion app. |
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Provide full color 300 dpi vector logo (EPS or AI only) |
Hotel Key Card Sponsor – $10,000 (exclusive) |
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| Description | Recognition | Production Requirements | |
| Have your logo on every hotel key card at the official MLA hotel, the Hilton Riverside New Orleans. |
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Lanyards Sponsor – $8,000 (exclusive) |
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| Description | Recognition | Production Requirements |
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Place your logo on the lanyards holding the badges provided to attendees when they register. |
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Column Wrap – $4,500 |
| Connect with Sabrina Sheth, +1.703.442.2079 for assistance and current options. |
Restaurant Guide Sponsor – $3,500 (exclusive) |
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| Description | Recognition | Conditions |
| Your company listed on this popular guide prepared by local members who have taste-tested nearby restaurants. |
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MLA '22: Partners in Librarian Appreciation
Get in front of hundreds of prospects as an MLA ’22 market leader. These opportunities allow you to get to know attendees, build connections, strengthen customer loyalty and generate new revenue. A unique opportunity to appeal to attendees, help shape buying attitudes and generate a positive reaction.
Attendee Travel Grants – $10,000 minimum |
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| Description | Recognition |
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The MLA Travel Grants provide financial support enabling members to attend the association's annual meeting. The grants foster firsthand engagement and offer many opportunities for attendees to build a professional network, learn about the latest research, and participate in discussions about issues affecting the profession. MLA administers 23 grants. Recipients will be reimbursed up to $1,000 in actual travel and conference-related expenses after the meeting. (MLA passes through 80% of the sponsored amount). |
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New Member/First Timer Event - (exclusive) SOLD |
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| Description | Recognition |
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Drive awareness and loyalty of your brand through widespread visibility as you welcome MLA’s newest members and first-time meeting attendees. A buffet breakfast will be available for attendees, who will learn about the resources and opportunities for education, networking, navigating the exhibits, and making the best use of their time. |
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Early Morning Coffee/Tea Sponsor – $5,000 (3 2 available; 1 SOLD) |
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| Description | Recognition | Production Requirements |
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New for MLA '22 - Sponsor one of three early morning breaks that welcome attendees into early morning meetings and the 9 am Plenary Sessions:
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Health & Wellness Activities – $5,000 (multiple available) |
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| Description | Recognition | Production Requirements |
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New for MLA '22 - Sponsor one of several activities* related to health and wellness, such as:
*List is subject to change. Suggestions welcome. |
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MLA '22 Traffic Enhancers
Because the Hall of Exhibits wraps up after just two-and-a-half days, it means that the window of opportunity for capturing leads is incredibly short. For this reason, don't just rely on signage to draw in the crowds to make the most of your attendance, optimize your presence with these traffic enhancers.
Relaxation Station Sponsor – $10,000 (exclusive) |
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| Description | Recognition | Production Requirements |
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You know the meeting attendees are looking for some relaxing therapy after sitting in sessions all day. Enhance their well-being by providing this popular service that they will really appreciate and drive traffic to your booth at the same time! |
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Print Advertising – Official Program – $2,300 to $4,300 |
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| Description | Recognition | Production Requirements |
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Reach approx. 1,200 meeting attendees in print publication included in meeting bag |
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| Pricing | Color | Black & White |
| Full Page - inside back cover | $4,000 | |
| Full Page - inside front cover | $4,300 | |
| Full Page - back cover | $4,300 | |
| Full Page - near TOC | $4,150 | |
| Full Page - opposite inside front cover (page 3) | $4,300 | |
| Full Page | $3,300 | $2,800 |
| Half Page | $2,975 | $2,300 |
E-Blast to Meeting Registrants – $3,600 to $8,400 |
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| Description | Options | ||
| Reach approximately 1,200 meeting registrants with a custom email blast! | Choices & Pricing |
Before Meeting: |
Post-Meeting: May 16-31, 2022 |
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One message | $3,600 | $3,600 |
| Two messages | $6,400 ($3,200 each) | ||
| Three messages | $8,400 ($2,800 each) | ||
Technology Showcase – $2,500 |
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| Description | Recognition | Production Requirements |
| The Technology Showcases are an excellent opportunity to introduce new products, give in-depth technical demonstrations, and present product updates. These will be held in session rooms in 30- minute increments and are accepted on a first-come, first-served basis. |
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| Add an e-blast to meeting registrants for $5,000 ($6,400 value) to gain Bronze sponsor recognition. | ||
Sunrise Seminar – $2,500 |
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| Description | Recognition | Production Requirements |
| Sunrise Seminars are designed for an intensive overview of one topic with a smaller audience that lend themselves to an exchange between your company and meeting attendees. |
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| Add an e-blast to meeting registrants for $5,000 ($6,400 value) to gain Bronze sponsor recognition. | ||
Lunch and Learn – $2,500 |
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| Description | Recognition | Production Requirements |
| Lunch and learn seminars offer a sociable, collaborative alternative to traditional classroom-based learning. This makes them a great way to foster a culture of learning and knowledge sharing. |
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| Add an e-blast to meeting registrants for $5,000 ($6,400 value) to gain Bronze sponsor recognition. | ||
Attendee Bag Insert – $1,500 |
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| Description | Recognition | Conditions |
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Add your insert to the free meeting tote bag each attendee at registration. |
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Pre-Registration Mailing List – $1,200 |
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| Description | Conditions | |
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Reach approximately 1,000 preregistered attendees with your direct mail piece. We provide the list after the early-bird registration deadline so you can mail promotions, invitations, brochures, announcements, raffle drawings, etc. To meeting attendees ahead of MLA ‘22. |
All materials are subject to MLA preview and approval; license agreement and copy of mail piece required ahead of mail list delivery. Allow 3 business days for list delivery |
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MLA Year-Round Opportunities
MLA is the ideal channel to reach hundreds of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales. Build brand awareness all year!
Banners and Electronic Communications
E-Blast to MLA List – $3,470 to $3,980 |
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| Description | Pricing | ||
| Reach approximately 10,000 opted-in MLA members, customers, and guests with your email sent through MLA's email blast service (30% member, 70% customers/guests). | Option | Each |
Total |
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For 1 message | $3,980 | $3,980 |
| For 2 messages | $3,700 | $7,400 (save $560) | |
| For 3 messages | $3,470 | $10,410 (save $1,530) | |
Six-Month Banner on MLANET: $6,500 to $7,500 |
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| Description | Pricing | ||
| Advertise on MLANET with your banner and linked URL, with more than 118,000 average page views per month across most MLANET pages. | Option | 6-month Price |
Banner Size |
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Position 1 - embedded in MLANET top banner | $7,500 | 60px tall x 468px wide |
| Position 2 - MLANET side panel, top position | $7,500 | 300px tall by 220px wide | |
| Position 3 - MLANET side panel, middle position | $7,000 | 300px tall by 220px wide | |
| Position 4 - MLANET side panel, lower position | $6,500 | 300px tall by 220px wide | |
Product Spotlight on MLAConnect Website and e-Newsletter – $2,500 |
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| Description |
Recognition | Conditions |
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Product Spotlights are the best way to get your product noticed. This advertising opportunity is designed to maximize your reach and is a great way to introduce new products and services and highlight solutions to our members. Spotlights are posted and promoted weekly. |
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One-Month Banner in MLAConnect e-Newsletter – $1,000 |
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| Description |
Recognition | Conditions |
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Keep your brand in front of MLA members! Weekly releases. |
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Sponsorship of the Journal of the Medical Library Association – $4,000 |
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| Description |
Recognition | Conditions |
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Show your appreciation for MLA members by sponsoring MLA’s scholarly publication, the Journal of the Medical Library Association (JMLA). Advertising terms available: January issue: January-March April issue: April-June July issue: July-September October issue: October- December |
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Sponsor commitment and artwork due:
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Deliver Insights with Educational Offerings
MLA offers targeted advertising opportunities that are an ideal way to support MLA’s mission while positioning your brand in front of more than 3,000 members and guests nationwide. Align your company with MLA to provide exclusive educational offerings that stimulate dialogue, offer targeted networking, enhance professional knowledge, and share best practices.
Hosted Webinar – $5,000 |
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| Description | Included |
| Hosting a webinar helps position your company as an industry leader, while building your brand. By hosting a webinar, you will engage MLA members, while shining a spotlight on your products and services. This is an ideal program to drive traffic to your company website, product page, or other relevant information. |
Webinar host will:
MLA will provide the following marketing and support:
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Sponsored Webinar – $12,000 |
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| Description | Included |
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Choose a topic and MLA will put together a webinar offering that will engage members. Company will sponsor the webinar. |
MLA will provide the following marketing and support:
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Connect with Sabrina Sheth, +1.703.442.2079 for assistance and current options.