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MLA

MLA Advertising and Sponsorship Opportunities

MLA offers flexible options for industry partners to enhance their presence at the annual conference, brand and advertise throughout the year, show their appreciation for health information professionals, and engage with librarians to advance the profession.

MLA '24 will be held May 18-21, 2024 in Portland, Oregon. The MLA '24 exhibitor floor plan is now live and the sponsorship prospectus will be coming soon. Year-round sponsorship opportunities are still available in the MLA | SLA '23 prospectus below.

Please contact Sabrina Sheth, +1.703.442.2079, to make sure you're on the list to be the first to know about the new MLA sponsorship prospectus and if you have any questions.

 

MLA Year-Round Opportunities

MLA is the ideal channel to reach hundreds of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales. Build brand awareness all year!

Banners and Electronic Communications

E-Blast to MLA List – $3,470 to $3,980
Description Pricing
Reach approximately 10,000 opted-in MLA members, customers, and guests with your email sent through MLA's email blast service (30% member, 70% customers/guests). Option Each
 Total
  • Your email HTML content sent by MLA.
  • Messages due 2 weeks MINIMUM prior to distribution.
  • No click-through guarantee.
  • All messages are subject to MLA approval. MLA reserves the right to reject any order.
 For 1 message $3,980 $3,980
For 2 messages $3,700 $7,400 (save $560)
For 3 messages $3,470 $10,410 (save $1,530)

Six-Month Banner on MLANET: $6,500 to $7,500
Description Pricing
Advertise on MLANET with your banner and linked URL, with more than 118,000 average page views per month across most MLANET pages. Option 6-month Price
 Banner Size
  • Choose from 2 6-month periods: October 1-March 31 or April 1-September 30.
  • No click-through guarantee; clicks are tracked and reported.
  • No more than 4 banners available each 6-month period
  • Stationary image or logo no larger than the specified size (no JavaScript, applets, or animations)
  • All banners identified as advertisements
 Position 1 - embedded in MLANET top banner $7,500 60px tall x 468px wide
Position 2 - MLANET side panel, top position $7,500 300px tall by 220px wide
Position 3 - MLANET side panel, middle position $7,000 300px tall by 220px wide
Position 4 - MLANET side panel, lower position $6,500 300px tall by 220px wide

Product Spotlight on MLAConnect Website and e-Newsletter – $2,500
Description
 Recognition Conditions

Product Spotlights are the best way to get your product noticed. This advertising opportunity is designed to maximize your reach and is a great way to introduce new products and services and highlight solutions to our members.

Spotlights are posted and promoted weekly.
  • Content placed among the news and information feeds on MLANET
  • Promotion included in 4 weekly email MLAConnect Table of Contents;  distribution more than 2,500 MLA members.
  • Up to 500 words, plus 4 links, logo, and contact details
  • Copy due 2 weeks in advance of posting

One-Month Banner in MLAConnect e-Newsletter – $1,000
Description
 Recognition Conditions

Keep your brand in front of MLA members!

Weekly releases.
  • Linked and tracked banner
  • Promotion included in 4 weekly email MLAConnect Table of Contents distribution more than 2,500 MLA members.
  • Maximum size: 240px tall x 120 px wide
  • Artwork and link due 2 weeks in advance of posting

Exclusive sponsorship of the Journal of the Medical Library Association – $4,000 
Description
 Recognition Conditions

Show your appreciation for medical librarians everywhere by sponsoring the Journal of the Medical Library Association (JMLA).

Advertising terms available:

January issue: January-March

April issue: April-June

July issue: July-September

October issue: October- December
  • Content placed among news and information feeds
  • Counts towards sponsorship levels of annual conference
  • Prominent sponsor presence on the dedicated JMLA site. 
  • Linked banner and sponsor recognition in quarterly emailed table of contents.
  • Quarterly recognition in MLAConnect e-newsletter issues
  • Full page color display ad on back cover of print JMLA (approximate distribution: 300 copies)
 Sponsor commitment and artwork due:
  • January issue: December 1
  • April issue: March 1
  • July issue: June 1
  • October issue: September 1

Deliver Insights with Educational Offerings

MLA offers targeted advertising opportunities that are an ideal way to support MLA’s mission while positioning your brand in front of more than 3,000 members and guests nationwide. Align your company with MLA to provide exclusive educational offerings that stimulate dialogue, offer targeted networking, enhance professional knowledge, and share best practices.

Hosted Webinar – $5,000
Description Included
Hosting a webinar helps position your company as an industry leader, while building your brand. By hosting a webinar, you will engage MLA members, while shining a spotlight on your products and services. This is an ideal program to drive traffic to your company website, product page, or other relevant information.

Webinar host will:

  • Coordinate, manage, and produce the live webinar and subsequent recording
  • Provide instructors
  • Apply for MLA continuing education credit (optional; approval not guaranteed)

MLA will provide the following marketing and support:

  • MLA will manage registrations (or host can choose to handle)
  • 2 dedicated email messages promoting the webinar to MLA members and guests (text copy and logo provided by sponsor)
  • 2 mentions in MLAConnect, MLA’s member e-newsletter, leading up to the webinar
  • 3 social media mentions leading up to the webinar
  • Promotional rotating banner on MLANET home page leading up to the webinar
  • The course recording will be listed in the course catalog on our learning management system for up to 1 year

Sponsored Webinar – $12,000
Description Included

Choose a topic and MLA will put together a webinar offering that will engage members.

Company will sponsor the webinar.

MLA will provide the following marketing and support:

  • MLA will manage free registrations
  • 2 dedicated email messages promoting the webinar to MLA members and guests (sponsorship copy and logo provided by sponsor)
  • 2 mentions in MLAConnect, MLA’s member e-newsletter, leading up to the webinar
  • 3 social media mentions leading up to the webinar
  • Promotional rotating banner on MLANET home page leading up to the webinar
  • The course recording will be listed in the course catalog on our learning management system for up to 1 year.

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