Marketing and Promoting Library Services and Resources – MAC/SC Chapter Meeting

To be held at MAC/SC Annual Meeting on 10/27/2024.

Libraries are important institutions that play a critical role in promoting education, knowledge, and community. However, today, libraries face numerous challenges and competition from other sources of information and entertainment. Therefore, it is essential for libraries to promote themselves and their services to attract and retain users, as well as to demonstrate their value and impact. Join Jessica Daly as she shares how to access the needs of your library and library users, develop and create an outreach and marketing plan based on your goals, and how to evaluate and modify your plan to achieve your desired outcomes.

Learning Outcomes

By the end of this course, you will be able to:

• Learners will be introduced to the “Competencies for Academic Library Outreach Work” approved by the ACRL ULS Academic Outreach Committee in 2023.
• Learners will identify areas of outreach within their institutions and communities.
• Learners will begin to develop their own library outreach and marketing plan.
• Learners will gain knowledge about the importance of collaboration and partnerships in the process of marketing and promoting their library.

Audience

Health science librarians and other information professionals interested in marketing and outreach.

MLA CE: 2