Clinical and academic health libraries are facing novel challenges in engaging their patrons, stakeholders, and other members of their communities. A panel of three librarians with responsibilities for communication, marketing, and outreach will share their experiences in engaging their communities in this extraordinary time. They will share success stories and creative solutions to problems. You will learn how you can:
- host therapy dog encounters, nature walks, and other virtual wellness events
- promote faculty and student research initiatives
- provide professional development activities to researchers who are locked out of labs
- use “clickbait” to get attention
- experiment with video marketing techniques
- transition small group active-learning sessions to Zoom
- and more!
Presenters
The three presenters are thrilled to offer this special tenth and final 2020 Coping and Caring in the Time of COVID-19 session, compliments of McGraw-Hill:
- Margaret (Maggie) Ansell, AHIP, Health Science Center Libraries, University of Florida–Gainesville
- Bradley A. Long, AHIP, Harrell Health Sciences Library, Penn State College of Medicine–University Park Regional Campus, State College, PA
- Meredith I. Solomon, AHIP, Outreach Office, Countway Library, Harvard Medical School Longwood Campus, Boston, MA
You can ask questions and share your experiences via the MLA Slack channel during and after the gathering.
Date: Wednesday, December 9
Time: 11:00 a.m., pacific time; noon, mountain time; 1:00 p.m., central time; 2:00 p.m., eastern time
Audience: Anyone with marketing, communications, or outreach responsibilities in a health sciences or hospital library.
Action item 1: Sign-up for this free webinar.
Action item 2: Join the Medical Library Association Slack workspace, and use your browser or download the Slack application on your phone or desktop. If you already have Slack, add the workspace medicallibrar-t9h9995.slack.com.
Action item 3: Join the conversation during and after this session at #covid-19-engaging-communities in the MLA Slack workspace. Add the channel by selecting the “+” sign next to “Channels” >> “Browse channels” and adding the channel, or connect at https://medicallibrar-t9h9995.slack.com/archives/C01E2SS3XF1.
On Wednesday, December 9, at the scheduled time: Open Slack to join the conversation.
- Open Zoom to join the session
- Zoom passcode: mlacovid19
For questions and support, please contact Debra Cavanaugh.
We look forward to sharing with you on December 9!
This webinar is sponsored by McGraw-Hill.
