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Advertising and Sponsorships

Reproduction Requirements and Design Guide

Advertisers must submit their ad material in a digital format. We prefer files emailed (see instructions below). Alternatively, CDs can be mailed to MLA. A print proof and a directory of files must be sent with a CD.

Most MLA publications are printed sheetfed offset. Adobe InDesign for Mac is used in MLA's operations, although our printers can handle multiple programs and platforms. To achieve the best results, it is important to comply with MLA's and its printing partners' standards.

Preferred File Formats

We prefer you submit your art as a high-resolution PDF. We also accept EPS or TIF files.

Spot Colors

All spot colors and RGB must be converted to CMYK before sending to MLA.

Resolution

All files and accompanying artwork must be at least 300 dpi.

Bleed

Add 10% to rates. Bleeds must be specified on insertion order form. All bleeds must be included in the file. Bleeds should not exceed ¼ inch past trim size. All cover ads bleed.

File Names

Be sure to use lowercase, alpha-numeric characters when naming your files. (Avoid symbol characters, spaces, and most punctuation marks. It is okay to use the period, underscore, and hyphen.) Make sure to label each file with your company name as part of the file name followed by underscore and the name of the publication it is being submitted for and the correct extension. Example: yourcompany_mlanews.pdf.

Accepted Ad Sizes

Trim size for all publications is 8.5" W x 11" H

Ad SizeSize Specs
Full-page no bleed  8" W x 10.5" H
Full-page with bleed 8.75" W x 11.25" H
Half-page 8" W x 5" H
Quarter-page 3.75" W x 5" H

Instructions for Sending Digital Files

Two options are available for sending digital files to MLA. We recommend you submit files one week prior to the art submission deadline.

1. Email an attachment to Elizabeth Gunter, MLA's graphic designer. MLA can accept files up to 10MB in size.

2. Send a CD to shipping address below. CDs must be marked with the advertiser's name or product name and the publication/issue in which ad will be placed. Some type of proof must be sent with the CD.

Please include name, phone number, and email address of the creator of ad, in case we have questions about the file.

Mailing address:
Barbara Redmond
Advertising Coordinator
Medical Library Association
65 East Wacker Place, Suite 1900
Chicago, IL 60601-7246