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MLA Advertising and Sponsorships

 

INDUSTRY CONNECTIONS

MLA offers flexible options for industry partners to enhance their presence at the annual meeting, brand and advertise throughout the year, show their appreciation for health information professionals, and engage with librarians to advance the profession.

 

Exhibit at MLA's
Annual Meeting

Last year, 82% of our meeting attendees had a role in purchasing products exhibited at MLA's annual meeting. Reach decision-makers, build connections, and strengthen customer loyalty.

EXHIBIT & SPONSOR DETAILS

Advertise All Year

Build brand awareness year-round. MLA is the ideal forum to reach hundreds of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales.

FIND OUT MORE

Contact Us


Connect with Sabrina Sheth, +1.703.442.2079 for assistance in developing your marketing approach to MLA members, and for actual bookings.

CONTACT SABRINA

 

MLA '21: vConference and Exhibits

MLA '21 LogoMore than 3,000 health information specialists and 400 institutions rely on MLA to keep up with industry trends, maintain professional contacts, and make purchasing decisions. From universities to hospitals to government agencies, your message will reach select, qualified readers. Of those, 35% attend the meeting.

MLA’s premier event draws more than 1,400 participants including medical librarians and other health information professionals, international attendees, and exhibitors. MLA ’21 offers a variety of opportunities:

  • attending educational sessions
  • seeing the latest products in the Exhibit Hall
  • networking with colleagues.

 

Show Dates

Order by

May 1, 2021

Show Hours

Show Opening & Virtual Ribbon Cutting:
Wednesday, May 19, 10:00 a.m. CT

Live Exhibitor Days:
Wednesday, May 19, 10:00 a.m. – 3:00 p.m. CT
Thursday, May 20, 10:00 a.m. – 3:00 p.m. CT

Public (visible; no representative attendance required):
Friday, May 21-Monday, May 31, 2021

Exhibitor Presentations

Presentations

Wednesday, May 19, 10:00 a.m. – 4:00 p.m. CT
Thursday, May 20, 10:00 a.m. – 4:00 p.m. CT

Exhibitor-Sponsored Networking Events
Exhibitors may sponsor networking events throughout the MLA '21 vConference during day and evening hours. Contact Sabrina Sheth for options and ideas.




 

 

 

 MLA '21 vConference Exhibit and Sponsorship Levels

Increase your exhibitor visibility and show your appreciation to health information professionals by becoming an exhibitor or sponsor in the MLA ’21 vConference. The various levels of sponsorship offer a great way for our industry partners to position themselves as thought leaders in the field and supporters of MLA members in their workplace. We have created new and exciting sponsorship opportunities for 2021. All sponsorship options are sold on a first-come, first-served basis, so don’t delay in securing your sponsorship package!

Remember that our sponsorship levels are just a starting point; you can build a custom program that bests fits your organization’s needs.

 

Opportunities Basic
$3,900
Bronze
$6,000
Silver
$15,000
Gold
$30,000
Platinum
$45,000
Premier
Corporate Partner* $65,000
Company name and logo
X X X X X X
Web URLs
X X X X X X
Product and service categories
X X X X X X
Company description
X X X X X X
Hosted PDFs
X X X X X X
Live video and text chat
X X X X X X
Full virtual meeting registration
X X X X X X
Introductory video in virtual booth
X X X X X X
Booth banner X X X X X X
Lead generation and reporting X X X X X X
Virtual exhibit/exhibitor program passes X X X X X X
Lightning Company Introduction presentation
X X X X X
Recognition through MLA marketing, daily program emails, Official Program, social media outlets, and MLANET.org X X X X X
EventScribe (content website) 1-hour notification X X X X X
Scavenger Hunt X X X X X
Product showcase listing X X X X X
Booth giveaway option X X X X X
Product demonstration (live or recorded on-demand presentation, 15 minutes) X X X X
Solutions Showcase (live or recorded on-demand presentation, 30-60 minutes) 1 1 2 3
Attendee reminder for upcoming live exhibitor presentations X X X X
Optional upgrades ** X X X X
Rotator ad on MLA '21 content (EventScribe) website X X X
Pre-show email blast X X X
Post-show email blast X X X
Noncommercial video message during Monday, May 10, 2021 Opening Session 1 minute 2 minutes 3 minutes

 

 * Premier Corporate Sponsors: Each Premier Corporate Sponsor agreement is customized and may include increased presence at MLA '21 via a sponsorship; webinar sponsorship(s); round table sponsorship – virtual; providing educational content; advertising; and sending targeted emails to the membership.

** Optional Upgrades: Contact Sabrina Sheth for pricing and availability.

  • Experience Box (art of gifting)
  • New Member Event Sponsor (exclusive)
  • Registration Sponsor (exclusive)
  • Hosted Virtual Roundtable - Host a live event in a dynamic environment allowing for main presentations followed by dynamic table conversation. Live chat and Q&A available.
  • Online Meeting Planner/Content Website Sponsor (exclusive)
  • Game Nights Sponsor (exclusive) (opportunity to add items in the experience box)
  • Virtual Happy Hour Sponsor (opportunity to add items in the experience box)
  • Leadership Event Sponsor (event happens after annual meeting) (exclusive)
  • Financial Assistant Sponsor (registration and CE Passport)
  • Exhibitor sponsored social events

Presentation descriptions

  • Lightning Company Introduction: 1 to 2-minute introduction to company, products, booth and why people should come visit.
  • Product Demonstration: 15-minute virtual demonstration (live with audience Q&A text chat)
  • Solutions Showcase – 30min to 60-minute virtual presentation. (live with audience Q&A text chat).

MLA '21: Branding

Make a lasting impression! MLA ’21 branding opportunities provide a platform that will help supercharge awareness of your brand and positively influence your brand image. Reach your company’s objectives by connecting with your audience. We are happy to help you devise a comprehensive plan.

 

Attendee Virtual Meeting Bag
Description Recognition
Add your logo to the virtual meeting bag attendees can open from the meeting website
  • Logo on the meeting tote bag on Online Planner website home page

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Online Meeting Website (exclusive) — SOLD
Description Recognition
Reach approx. 1,100 attendees on site and at home through the online program planner and its companion mobile app.
  • Online Program Planner/content website: Logo and link on all pages beginning in March 2021 to 12 months after meeting

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Registration  (exclusive) — SOLD
Description Recognition
Sponsor meeting online meeting registration.
  • Online Registration: Logo on the main registration landing page (opens in January 2021)

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Face Mask Sponsor (exclusive)
Description Recognition
Place your logo on masks that will be sent in the Experience Box to at least 500 attendees.
  • Logo on face mask

 

MLA '20: Partners in Librarian Appreciation

 

Attendee vConference or CE Passport Financial Assistance - $1,000 minimum
Description Recognition

MLA vConference attendance or CE Passport grants provide financial support to members attending the association's vConference or who wish to learn year-round. The grants offer many opportunities for attendees to build a professional network, learn about the latest research, and participate in discussions about issues affecting the profession.

MLA will administer 100+ grants for MLA '21 and the year-long CE Passport. Recipients receive full access to the selected program.

  • Recognition on the Financial Support information and application MLANET pages, on the meeting website, and in the MLAConnect call for application

 

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New Member/First Timer Event  (exclusive) — SOLD
Description Recognition

Drive awareness and loyalty of your brand through widespread visibility as you welcome MLA’s newest members and first-time meeting attendees.

Attendees will learn about the resources and opportunities for education, networking, navigating the exhibits and making the best use of their time during live portions of the MLA '21 vConference.

  • Recognition in Online Meeting Planner and in daily program notifications.

 

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MLA '21 Traffic Enhancers

E-Blast to Meeting Registrants - $3,600 to $8,400
Description Options
Reach approximately 950 opted-in meeting registrants with a custom email blast ahead of MLA '21! Choices & Pricing Before May 17, 2021
May 17-27, 2021
  • Email blasts sent the weeks prior and during MLA '21.
  • Messages due 2 weeks MINIMUM prior to distribution.
  • Email blasts are limited to one per day.
  • All messages are subject to MLA approval. MLA reserves the right to reject any order.
One message $3,600 $3,960
Two messages $6,400 ($3,200 each)
Three messages $8,400 ($2,800 each)

 

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Exhibitor Solution Showcases - $2,500
Description Included

Solution showcases offer a sociable, collaborative, virtual alternative to traditional classroom-based learning.

Invite your customers or hot prospects, or open your session to all attendees. Available for live presentation and recorded for on-demand later, or as a wholly on-demand session. Includes attendee Q&A.

  • Promoted in Official Program and in Online Planner website.
  • Included in live session promotion, in daily program email, and on Online Planner home page.

 

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Lightning Company Introduction - $1,000
Description Included

Showcase your company with a 1 to 2-minute on-demand video.

  • Promoted ahead of official exhibits opening, in daily program email, and on Online Planner home page.

 

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Product Demo Video - $1,600
Description Included
Invite meeting attendees to a 15-minute Live Product Demo where your company can showcase product updates or provide a quick learning session.
  • Promoted  in daily program email and on Online Planner home page.

 

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Attendee vConference Bag Insert - $500
Description Included

Add your insert to the free vConference bag each attendee can view from the meeting content website.

  • Insert examples: invitations, brochures, announcements, giveaways, etc.
  • 10 MB file size maximum
  • All inserts are subject to MLA approval
  • Insert examples: invitations, brochures, announcements, raffle drawings, etc.
  • Included in Virtual Meeting Bag (PDF only) on  website (PDF uploads due by May 1, 2021).

 

MLA Year-Round Opportunities

MLA is the ideal forum to reach hundreds of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales. Build brand awareness all year!

Banners and Electronic Communications

E-Blast to MLA List - $3,470 to $3,980
Description Pricing
Reach approximately 7,500 opted-in MLA members, customers, and guests with your email sent through MLA's email blast service (30% member, 70% customers/guests).
Option Each
Total
  • Your email HTML content sent by MLA.
  • Messages due 2 weeks MINIMUM prior to distribution.
  • No click-through guarantee.
  • All messages are subject to MLA approval. MLA reserves the right to reject any order.
For 1 message $3,980 $3,980
For 2 messages $3,700
$7,400 (save $560)
For 3 messages $3,470
$10,410 (save $1,530)

 

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Six-month Banner on MLANET: $6,500 to $7,500
Description Pricing
Advertise on MLANET with your banner and linked URL, with more than 118,000 average page views per month across most MLANET pages.
Option 6-month Price
Banner Size
  • Choose from 2 6-month periods: October 1-March 31 or April 1-September 30.
  • No click-through guarantee; clicks are tracked and reported.
  • No more than 4 banners available each 6-month period
  • Stationary image or logo no larger than the specified size (no JavaScript, applets, or animations)
  • All banners identified as advertisements
Position 1 - embedded in MLANET top banner
$7,500 60px tall x 468px wide
Position 2 - MLANET side panel, top position $7,500
300px tall by 220px wide
Position 3 - MLANET side panel, middle position $7,000
300px tall by 220px wide
Position 4 - MLANET side panel, lower position $6,500 300px tall by 220px wide

 

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Product Spotlight on MLAConnect Website and e-Newsletter - $2,500
Description
Recognition Conditions

Product Spotlights are the best way to get your product noticed. This advertising opportunity is designed to maximize your reach and is a great way to introduce new products and services and highlight solutions to our members.

Spotlights are posted and promoted weekly.

  • Content placed among the news and information feeds on MLANET
  • Promotion included in 4 weekly email MLAConnect Table of Contents;  distribution more than 2,500 MLA members.
  • Up to 500 words, plus 4 links, logo, and contact details
  • Copy due 2 weeks in advance of posting

 

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One-month Banner in MLAConnect e-Newsletter - $1,000
Description
Recognition Conditions

Keep your brand in front of MLA members!

Weekly releases.

  • Linked and tracked banner
  • Promotion included in 4 weekly email MLAConnect Table of Contents;  distribution more than 2,500 MLA members.
  • Maximum size: 240px tall x 120 px wide
  • Artwork and link due 2 weeks in advance of posting

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12-month Sponsorship of the Journal of the Medical Library Association - $16,000 (exclusive)
Description
Recognition Conditions
Show your appreciation for MLA members by sponsoring MLA’s scholarly publication, the Journal of the Medical Library Association (JMLA), for 12 months.
  • Content placed among news and information feeds
  • Silver Sponsorship of annual conference (counts toward Gold or Platinum)
  • Prominent year-round sponsor banner on the dedicated JMLA site, visible on every article page. Banner size: 240px tall x 120 px wide.
  • Linked banner and sponsor recognition in quarterly emailed table of contents.
  • Recognition on the MLANET home page in the home page rotating banner
  • Quarterly recognition in MLAConnect e-newsletter issues, MLA social media outlets (Twitter, Facebook, LinkedIn)
  • Full page color display ad on back cover of print JMLA (approximate distribution: 500 copies)
  • Sponsor commitment and artwork due: 11/29/2020 for 2021 volume.

Deliver Insights with Educational Offerings

MLA offers targeted advertising opportunities that are an ideal way to support MLA’s mission while positioning your brand in front of more than 3 thousand members and guests nationwide. These programs enable your company to align with MLA to provide exclusive educational offerings that stimulate dialogue, offer targeted networking, enhance professional knowledge, and share best practices.

Hosted Webinar - $5,000
Description Included
Hosting a webinar helps position your company as an industry leader, while building your brand. By hosting a webinar, you will engage MLA members, while shining a spotlight on your products and services. This is an ideal program to drive traffic to your company website, product page, or other relevant information.

Webinar host will:

  • Coordinate, manage, and produce the live webinar and subsequent recording
  • Provide instructors
  • Apply for MLA continuing education credit (optional; approval not guaranteed)

MLA will provide the following marketing and support:

  • MLA will manage registrations (or host can choose to handle)
  • 2 dedicated email messages promoting the webinar to MLA members and guests (text copy and logo provided by sponsor)
  • 2 mentions in MLAConnect, MLA’s member e-newsletter, leading up to the webinar
  • 3 social media mentions leading up to the webinar
  • Promotional rotating banner on MLANET home page leading up to the webinar
  • The course recording will be listed in the course catalog on our learning management system for up to 1 year.

 

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Sponsored Webinar - $12,000
Description Included

Choose a topic and MLA will put together a webinar offering that will engage members.

Company will sponsor the webinar.

MLA will provide the following marketing and support:

  • MLA will manage free registrations
  • 2 dedicated email messages promoting the webinar to MLA members and guests (sponsorship copy and logo provided by sponsor)
  • 2 mentions in MLAConnect, MLA’s member e-newsletter, leading up to the webinar
  • 3 social media mentions leading up to the webinar
  • Promotional rotating banner on MLANET home page leading up to the webinar
  • The course recording will be listed in the course catalog on our learning management system for up to 1 year.

 


 Connect with Sabrina Sheth, +1.703.442.2079 for assistance and current options.