MLA Advertising and Sponsorships
INDUSTRY CONNECTIONS
MLA offers flexible options for industry partners to enhance their presence at the annual meeting, brand and advertise throughout the year, show their appreciation for health information professionals, and engage with librarians to advance the profession.
MLA '21: vConference and Exhibits
More than 3,000 health information specialists and 400 institutions rely on MLA to keep up with industry trends, maintain professional contacts, and make purchasing decisions. From universities to hospitals to government agencies, your message will reach select, qualified readers. Of those, 35% attend the meeting.
MLA’s premier event draws more than 1,400 participants including medical librarians and other health information professionals, international attendees, and exhibitors. MLA ’21 offers a variety of opportunities:
- attending educational sessions
- seeing the latest products in the Exhibit Hall
- networking with colleagues.
Show Dates
Order by
May 1, 2021
Show Hours
Show Opening & Virtual Ribbon Cutting:
Wednesday, May 19, 10:00 a.m. CT
Live Exhibitor Days:
Wednesday, May 19, 10:00 a.m. – 3:00 p.m. CT
Thursday, May 20, 10:00 a.m. – 3:00 p.m. CT
Public (visible; no representative attendance required):
Friday, May 21-Monday, May 31, 2021
Exhibitor Presentations
Wednesday, May 19, 10:00 a.m. – 4:00 p.m. CT
Thursday, May 20, 10:00 a.m. – 4:00 p.m. CT
Exhibitor-Sponsored Networking Events
Exhibitors may sponsor networking events throughout the MLA '21 vConference during day and evening hours. Contact Sabrina Sheth for options and ideas.
MLA '21 vConference Exhibit and Sponsorship Levels
Increase your exhibitor visibility and show your appreciation to health information professionals by becoming an exhibitor or sponsor in the MLA ’21 vConference. The various levels of sponsorship offer a great way for our industry partners to position themselves as thought leaders in the field and supporters of MLA members in their workplace. We have created new and exciting sponsorship opportunities for 2021. All sponsorship options are sold on a first-come, first-served basis, so don’t delay in securing your sponsorship package!
Remember that our sponsorship levels are just a starting point; you can build a custom program that bests fits your organization’s needs.
Opportunities | Basic $3,900 |
Bronze $6,000 |
Silver $15,000 |
Gold $30,000 |
Platinum $45,000 |
Premier Corporate Partner* $65,000 |
Company name and logo |
X | X | X | X | X | X |
Web URLs |
X | X | X | X | X | X |
Product and service categories |
X | X | X | X | X | X |
Company description |
X | X | X | X | X | X |
Hosted PDFs |
X | X | X | X | X | X |
Live video and text chat |
X | X | X | X | X | X |
Full virtual meeting registration |
X | X | X | X | X | X |
Introductory video in virtual booth |
X | X | X | X | X | X |
Booth banner | X | X | X | X | X | X |
Lead generation and reporting | X | X | X | X | X | X |
Matchmaking and appointments | X | X | X | X | X | X |
Virtual exhibit/exhibitor program passes | X | X | X | X | X | X |
Lightning Company Introduction presentation |
X | X | X | X | X | |
Recognition through MLA marketing, daily program emails, Official Program, social media outlets, and MLANET.org | X | X | X | X | X | |
EventScribe (content website) 1-hour notification | X | X | X | X | X | |
Scavenger Hunt | X | X | X | X | X | |
Product showcase listing | X | X | X | X | X | |
Booth giveaway option | X | X | X | X | X | |
Product demonstration (live or recorded on-demand presentation, 15 minutes) | X | X | X | X | ||
Solutions Showcase (live or recorded on-demand presentation, 30-60 minutes) | 1 | 1 | 2 | 3 | ||
Attendee reminder for upcoming live exhibitor presentations | X | X | X | X | ||
Optional upgrades ** | X | X | X | X | ||
Rotator ad on MLA '21 content (EventScribe) website | X | X | X | |||
Pre-show email blast | X | X | X | |||
Post-show email blast | X | X | X | |||
Noncommercial video message during Monday, May 10, 2021 Opening Session | 1 minute | 2 minutes | 3 minutes |
* Premier Corporate Sponsors: Each Premier Corporate Sponsor agreement is customized and may include increased presence at MLA '21 via a sponsorship; webinar sponsorship(s); round table sponsorship – virtual; providing educational content; advertising; and sending targeted emails to the membership.
** Optional Upgrades: Contact Sabrina Sheth for pricing and availability.
- Experience Box (art of gifting)
- New Member Event Sponsor (exclusive)
- Registration Sponsor (exclusive)
- Hosted Virtual Roundtable - Host a live event in a dynamic environment allowing for main presentations followed by dynamic table conversation. Live chat and Q&A available.
- Online Meeting Planner/Content Website Sponsor (exclusive)
- Game Nights Sponsor (exclusive) (opportunity to add items in the experience box)
- Virtual Happy Hour Sponsor (opportunity to add items in the experience box)
- Leadership Event Sponsor (event happens after annual meeting) (exclusive)
- Financial Assistant Sponsor (registration and CE Passport)
- Exhibitor sponsored social events
Presentation descriptions
- Lightning Company Introduction: 1 to 2-minute introduction to company, products, booth and why people should come visit.
- Product Demonstration: 15-minute virtual demonstration (live with audience Q&A text chat)
- Solutions Showcase – 30min to 60-minute virtual presentation. (live with audience Q&A text chat).
MLA '21: Branding
Make a lasting impression! MLA ’21 branding opportunities provide a platform that will help supercharge awareness of your brand and positively influence your brand image. Reach your company’s objectives by connecting with your audience. We are happy to help you devise a comprehensive plan.
Attendee Virtual Meeting Bag |
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Description | Recognition |
Add your logo to the virtual meeting bag attendees can open from the meeting website |
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Online Meeting Website (exclusive) — SOLD |
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Description | Recognition |
Reach approx. 1,100 attendees on site and at home through the online program planner and its companion mobile app. |
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Registration (exclusive) — SOLD |
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Description | Recognition |
Sponsor meeting online meeting registration. |
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Face Mask Sponsor (exclusive) |
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Description | Recognition |
Place your logo on masks that will be sent in the Experience Box to at least 500 attendees. |
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MLA '20: Partners in Librarian Appreciation
Attendee vConference or CE Passport Financial Assistance - $1,000 minimum |
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Description | Recognition |
MLA vConference attendance or CE Passport grants provide financial support to members attending the association's vConference or who wish to learn year-round. The grants offer many opportunities for attendees to build a professional network, learn about the latest research, and participate in discussions about issues affecting the profession. MLA will administer 100+ grants for MLA '21 and the year-long CE Passport. Recipients receive full access to the selected program. |
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New Member/First Timer Event (exclusive) — SOLD |
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Description | Recognition |
Drive awareness and loyalty of your brand through widespread visibility as you welcome MLA’s newest members and first-time meeting attendees. Attendees will learn about the resources and opportunities for education, networking, navigating the exhibits and making the best use of their time during live portions of the MLA '21 vConference. |
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MLA '21 Traffic Enhancers
E-Blast to Meeting Registrants - $3,600 to $8,400 | |||
Description | Options | ||
Reach approximately 950 opted-in meeting registrants with a custom email blast ahead of MLA '21! | Choices & Pricing | Before May 17, 2021 |
May 17-27, 2021 |
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One message | $3,600 | $3,960 |
Two messages | $6,400 ($3,200 each) | ||
Three messages | $8,400 ($2,800 each) |
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Exhibitor Solution Showcases - $2,500 |
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Description | Included |
Solution showcases offer a sociable, collaborative, virtual alternative to traditional classroom-based learning. Invite your customers or hot prospects, or open your session to all attendees. Available for live presentation and recorded for on-demand later, or as a wholly on-demand session. Includes attendee Q&A. |
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Lightning Company Introduction - $1,000 |
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Description | Included |
Showcase your company with a 1 to 2-minute on-demand video. |
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Product Demo Video - $1,600 |
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Description | Included |
Invite meeting attendees to a 15-minute Live Product Demo where your company can showcase product updates or provide a quick learning session. |
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Attendee vConference Bag Insert - $500 |
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Description | Included |
Add your insert to the free vConference bag each attendee can view from the meeting content website.
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MLA Year-Round Opportunities
MLA is the ideal forum to reach hundreds of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales. Build brand awareness all year!
Banners and Electronic Communications
E-Blast to MLA List - $3,470 to $3,980 | |||
Description | Pricing | ||
Reach approximately 7,500 opted-in MLA members, customers, and guests with your email sent through MLA's email blast service (30% member, 70% customers/guests). |
Option | Each |
Total |
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For 1 message | $3,980 | $3,980 |
For 2 messages | $3,700 |
$7,400 (save $560) |
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For 3 messages | $3,470 |
$10,410 (save $1,530) |
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Six-month Banner on MLANET: $6,500 to $7,500 | |||
Description | Pricing | ||
Advertise on MLANET with your banner and linked URL, with more than 118,000 average page views per month across most MLANET pages. |
Option | 6-month Price |
Banner Size |
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Position 1 - embedded in MLANET top banner |
$7,500 | 60px tall x 468px wide |
Position 2 - MLANET side panel, top position | $7,500 |
300px tall by 220px wide | |
Position 3 - MLANET side panel, middle position | $7,000 |
300px tall by 220px wide | |
Position 4 - MLANET side panel, lower position | $6,500 | 300px tall by 220px wide |
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Product Spotlight on MLAConnect Website and e-Newsletter - $2,500 |
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Description |
Recognition | Conditions |
Product Spotlights are the best way to get your product noticed. This advertising opportunity is designed to maximize your reach and is a great way to introduce new products and services and highlight solutions to our members. Spotlights are posted and promoted weekly. |
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One-month Banner in MLAConnect e-Newsletter - $1,000 |
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Description |
Recognition | Conditions |
Keep your brand in front of MLA members! Weekly releases. |
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12-month Sponsorship of the Journal of the Medical Library Association - $16,000 (exclusive) |
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Description |
Recognition | Conditions |
Show your appreciation for MLA members by sponsoring MLA’s scholarly publication, the Journal of the Medical Library Association (JMLA), for 12 months. |
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Deliver Insights with Educational Offerings
MLA offers targeted advertising opportunities that are an ideal way to support MLA’s mission while positioning your brand in front of more than 3 thousand members and guests nationwide. These programs enable your company to align with MLA to provide exclusive educational offerings that stimulate dialogue, offer targeted networking, enhance professional knowledge, and share best practices.
Hosted Webinar - $5,000 |
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Description | Included |
Hosting a webinar helps position your company as an industry leader, while building your brand. By hosting a webinar, you will engage MLA members, while shining a spotlight on your products and services. This is an ideal program to drive traffic to your company website, product page, or other relevant information. |
Webinar host will:
MLA will provide the following marketing and support:
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Sponsored Webinar - $12,000 |
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Description | Included |
Choose a topic and MLA will put together a webinar offering that will engage members. Company will sponsor the webinar. |
MLA will provide the following marketing and support:
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Connect with Sabrina Sheth, +1.703.442.2079 for assistance and current options.