However glamorous all of the objects are, it's the people, both attendees and exhibitors, filled with smiling faces and inquisitive minds, that transform the opening reception and exhibit hall into a wonderful event space.
Vendor spotlight: Primal Pictures. As the most visually-stimulating exhibit in the hall this company wins the coolest exhibit award. Visit booth 334 for an exhilarating 3D view of human anatomy. The Elsevier booth was also enticing with an interactive display wall of survey results.