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National Medical Librarians Month (NMLM)
More Resources from MLA
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MLA's 2003 NMLM poster is now available for downloading.
The poster features this year's theme, "Surf Smart." We encourage
you to use the poster during NMLM and throughout the year.
To request a free 2003 or
2002 printed poster, please contact Tomi
Gunn, mlams@mlahq.org, 312.419.9094 x11.
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New this year, the MLA Advocacy Toolbox is a desktop
reference kit containing a series of cardseach presenting a promotional
problem to be solved, tools that can be used to solve the problem, and
a reality-based example of how the problem was solved by health sciences
librarians. So far, eight cards have been produced with additional cards
mailed quarterly along with issues of the Journal
of the Medical Library Association. The October 2003 set of
cards will focus on marketing. Watch for it!
DocKit
#12: Marketing the Consumer Health Information Service
A collection of representative, unedited library documents
from a variety of institutions, DocKit #12 will help you get consumers
in touch with quality health information. Readers will learn how to
plan marketing projects and create promotional materials for both internal
and external customers of the library.
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MLA's consumer brochure, Deciphering Medspeak was developed
to help consumers translate common medical terms, or "medspeak." The
brochure contains a glossary of terms, a medical shorthand guide, and
a list of the "Top Ten Most Useful Health Websites." One single copy
FREE; additional copies
available for sale. The brochure is also available in Spanish.
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The Medical Library Association's Board of Directors
put together the Communications Tool Kit to serve as an easy-to-use
guide and handbook providing techniques and suggestions on how to conduct
a communications campaign. The entire publication is available online
and features a sample
news release, a
step-by-step- guide to creating a special event, and an Information
Rx form that can be copied and given to physicians in your institution.
A printed copy of the Tool Kit is also available (free to members) by
contacting Tomi
Gunn, mlams@mlahq.org, 312.419.9094 x11.
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A tip sheet with promotional suggestions to help you
plan for NMLM.
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