Medical Library Association | Resources : National Medical Librarians Month (NMLM)

National Medical Librarians Month (NMLM)

2012 National Medical Librarians Month

Highlighting the fact that medical librarians are the best and most cost effective way to obtain quality health information, this year's NMLM theme is "Medical Librarians: Your Best Return on Investment."

Congratulations go to Brenda Faye Green, Assistant Professor and Coordinator, University of Tennessee Health Science Ctr-Memphis, for submitting this year's winning theme.

See the Creative Promotions Award page to learn about the NMLM contest being conducted this year.

Promotional Resources for NMLM and all year long!

Posters are available for $15 each (includes shipping and handling). To order, please visit the MLA Store. For a free, folded copy, please contact Tomi Gunn.

	"Medical Librarians: Your Best Return on Investment" (jpg, 3.57MB)		"Medical Librarians: Your Ultimate Search Engine"(jpg, 2.38MB)
	"Vital Pathways: Better Outcomes Through Health Literacy. @sk Your Medical Librarian" (jpg, 914KB)		"Fishing for Quality Health Information? @sk Your Medical Librarian" (jpg, 3.06MB)
	"Dig Deep @sk your medical librarian (jpg, 80KB)		"Looking for answers? @sk your medical librarian (jpg, 413KB)
	"Need Healthcare Information? We've Got Everything Under the Sun" (jpg,111KB)		"Saddled with Health Questions?" (jpg, 84K)
	"Master Your Universe" Poster (jpg, 56K) (poster not available)		"Come Borrow Our Power Tools" (jpg, 36K)
	Surf Smart" (jpg, 267KB)		"Take a Byte..." (jpg, 258KB)
	"Your link..." (jpg, 316KB)		"On site, on line..." (jpg, 170KB) (poster not available)

Promotional items and information for patrons

Bookmark Templates (customizable-with poster images) (Best ROI) (Best Search Engine) (Dig Deep) (Looking for Answers?) (Everything Under the Sun)
Deciphering Medspeak brochure (also available in Spanish and for purchase)
Plain Language (Low Literacy) Deciphering Medspeak brochures; Original and Disease Specific General brochures on breast cancer, diabetes, eye disease, HIV/AIDS, heart disease, and stroke. Original version also available in French; available for purchase
HealthAware A comprehensive site for health awareness information

Resources for you

Email signature image: Promote the value of your services whenever you send an email.
Article in The Nurse Practitioner: "Celebrating Medical Librarians"
White Paper: Cost Savings of Closing, Downsizing, Resource Cutting, and Outsourcing: Myth or Truth? This white paper explores the myths and truths about the need for librarians and library services. Used with permission; This work is licensed under a Creative Commons Attribution 2.5 License.
Brochure: Medical Librarians Raise the Hospital Bottom Line | Word | Rich Text Format This brochure is available for you to download, adjust, and brand with your own library information. Inform your administrators how you as a medical librarian impact patient safety, cost savings, and more.
Brochure: How to Talk to Your Hospital Administrator Need tips on approaching your hospital administrator? This brochure provides talking points you can use to counter standard "we can save money by eliminating / downsizing / outsourcing the medical library."
Bibliography for Myths and Truths About Library ServicesThis extensive bibliography provides citations to bolster your presentation.
MLA Library Marketing Special Interest Group (SIG)
PowerPoint presentations: "Myths and Truths About Library Services" (PowerPoint, 2MB) What myths do your administrators believe? Do they think that patient care can remain high quality without library services? Do they believe everything is available for free on the Web, or that technology has replaced librarians? Perhaps they think that closing your library will save money. Counter these and other common myths with this presentation, which you can revise to meet your specific needs. Other marketing PowerPoint Presentations: "Marketing 101: How to Put the Spotlight on Your Library," and "Marketing Your Library: The Three Elements of a Successful Promotional Campaign" and "Coping with Change; Reaching Your Library's Users."
Real World Promotional ideas: samples of promotional Giveaways, Brochures , Flyers and Displays created by MLA members
DocKit #12: Marketing the Consumer Health Information Service
MLA Advocacy Toolbox: A Practical Guide to Communicating Your Value

For further information about National Medical Librarians Month, please contact Tomi Gunn, gunn@mlahq.org, 312.419.9094 x11.