January 2001
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Check Out
Our New Look!
By Beverly
Murphy, AHIP, MLA News Editor
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In January 2000, a readership survey, designed and developed to solicit
membership input about the MLA News, was mailed to 380 randomly
selected members. The response to the survey was high (40%), and the overall
feedback very positive. The MLA News editorial staff was pleased
to learn that most respondents reported reading every issue, and although
most favored an electronic version if given the choice, there was no desire
to abandon the print version.
But as with any "work in progress," there is always room for
improvement, and the survey was very helpful in identifying some of those
areas. To address your reader needs, the News has undergone some
reconstructive surgery. A nip here, a tuck there, and voilà—a fresh
new face has emerged, just in time for the millennium.
Based on your suggestions, we will continue to give you more of what
you want, including shorter articles, preferred coverage of hot topics
and trends, and practical tips and applications. With the establishment
of two new columns, Hospital Libraries and Leadership and Management and
plans for more columns—we have infused new content into the News.
By creating a consistent look to departments and features, we have made
it even easier for you to locate your old favorites, as well as create
new ones.
As you examine and admire our efforts, you will notice several other
changes in style: new font faces; larger type style; elimination of vague
graphical icons; more efficient use of space; more prominent sidebars,
subheads, and headlines; and consistent use of color, including the addition
of more color ads and photographs, whenever possible. Speaking of color—this
year’s new skyblue hue is the perfect complement for one of our biggest
events, MLA 2001: An Information Odyssey, to be held under the sunny,
blue skies of Orlando, May 25–30.
Our approach in redesigning the News has been gradual and progressive
but always focused on producing a more reader-friendly publication. The
MLA News team welcomes your feedback on our new look. Please feel
free to tell us what you like and dislike about the redesign of your
newsletter. Members are also encouraged to respond through letters
to the editor and active submission of ideas for future columns and newsworthy
items. As the association grows, changes, and gets better with age—so
will MLA News.

Library Program Evaluation
Submitted by Catherine Burroughs, Pacific Northwest
Regional Medical Library,
University of Washington–Seattle; edited by Kristine M. Alpi, AHIP
The evaluation component of a library program is an important tool that
can focus, improve, and document successful results. Recently, the National
Library of Medicine (NLM) and the Pacific Northwest Regional Medical Library
conducted a collaborative project to study best practices in evaluation
and produced an evaluation guide (listed below). This guide is one of
the few evaluation resources on the Web for librarians, but there are
other sites with research and evaluation tools useful to any program.
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Name
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URL and Description
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| A Brief Guide to Questionnaire
Development |
ericae.net/ft/tamu/vpiques3.htm
Written by Robert B. Frary, Virginia
Polytechnic Institute and State University, this guide identifies
some of the more prevalent problems in questionnaire development
and suggests ways of avoiding them. This site is part of the How
to Series (ericae.net/ft/tamu/), a set of online, full-text books
and booklets addressing practical evaluation, research, measurement,
and statistical issues.
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| CDC Evaluation Working
Group |
www.cdc.gov/eval/
This site is about the Centers for Disease
Control (CDC) Evaluation Working Group and its efforts to promote
program evaluation at the CDC and throughout the public health system.
Of special note is the Framework for Program Evaluation.
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| InnoNet: Helping Agencies
Succeed |
www.innonet.org/about/
Targeted to nonprofit agencies, this
site offers excellent interactive tools with step-by-step directions
to choose methods and build evaluation designs and instruments.
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| Measuring the Difference:
Guide to Planning and Evaluating Health Information Outreach |
www.nnlm.nlm.nih.gov/evaluation/
Developed by the Pacific Northwest Regional
Medical Library (RML) and NLM, this guide takes readers through
program development and evaluation for library outreach programs.
Contact the Pacific Northwest RML at nnlm@u.washington.edu to have
print copies shipped for free. Shipping is also free.
|
| Program Development
and Evaluation, University of Wisconsin |
www.uwex.edu/ces/pdande/Evaluation/evaluat.html
Provides full-text publications in portable
document format (PDF) format available for download. Resources are
targeted to evaluators assessing extension programs, but they also
have general evaluation appeal.
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| Research Randomizer |
www.randomizer.org
A Website designed to assist researchers
and students with performing random sampling or assigning participants
to experimental conditions.
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| Resources for Methods
in Evaluation and Social Research |
redrival.net/evaluation/
Compiled by Ya-Lin Liu and Gene Shackman,
this site contains an excellent collection of resources for methods
in evaluation and social research. The focus is on how to do evaluation
research and its methods: surveys, focus groups, sampling, interviews,
and other methods.
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| Statistics on the
Web |
www.execpc.com/~helberg/statistics.html
This site provides a comprehensive list
of sources about statistical methods in research. Compiled by Clay
Helberg of Statistical Package for the Social Sciences (SPSS), it
includes links to online educational resources, professional organizations
and consultants, and software-oriented pages.
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Videoconferencing Technology for Remote Library Instruction
Submitted by Terry A. Henner, Savitt Medical Library, School of Medicine,
University of Nevada–Reno; edited by Kristine M. Alpi, AHIP
Videoconferencing was once the purview of corporate elites, requiring
a major investment in dedicated hardware and software, plus a team of
technicians to keep it running. Today, viable, cheap, and easy-to-deploy
desktop videoconferencing systems are available that provide librarians
with a powerful set of tools to augment distance education and professional
collaboration. NetMeeting, included with the second or higher edition
of MS Windows 98, is one such system gaining attention. Possessing an
impressive array of capabilities, NetMeeting can be downloaded for free
from the Microsoft site. Hardware requirements are minimal: a 133 MHz
Pentium processor and 32 MB of RAM. Audio features require a sound card,
speakers, and a microphone. Video requires a camera connected through
either a parallel or universal serial bus (USB) port. Performance is best
on a local area network (LAN) or modem supporting 56 kbps connections.
Advantages
Desktop conferencing software allows for real-time interactive
communication and the ability to maintain face-to-face relationships with
remote library users. NetMeeting provides a variety of options for computer-based
communication to host virtual meetings or provide instruction, including:
- text chat
- shared whiteboard
- sharing of an application or desktop
- file transmission
- interactive video and audio transmission
Text chat, whiteboard, file transmission, and application sharing work
with up to eight simultaneous users. Text messaging will appear instantaneously
on all participant desktops. Diagrams drawn on the desktop whiteboard
will similarly be shared. In application sharing, for example, a word-processing
document can be brought up on one computer and viewed simultaneously by
the other participants. Sharing an application is an especially powerful
teaching tool, as it can deliver a mirror image of your desktop and display
it in real time on a remote user’s computer. By providing an "over-the-shoulder"
view of the use of a program such as MEDLINE, instructors can conduct
a virtual session to anyone running NetMeeting.
Drawbacks
NetMeeting is not without its drawbacks. It does not run on Macintosh
or other non-Windows computers. Security factors can create incompatibility
problems for those operating behind firewalls or through proxy servers.
The NetMeeting 3 Resource Kit has extensive information on these issues.
Most limiting, perhaps, is that NetMeeting, by itself, only supports audio
or camera-generated video between two persons. Do not expect broadcast
quality video; display is roughly eight frames per second (fps), compared
to thirty fps for broadcast television. Exceeding the two-person limitation
is possible by using third-party products called conferencing servers
or multipoint control units (MCU). These devices bridge three or more
clients to allow participation in real-time audio or video conferencing.
However, their use introduces an additional level of expense, complexity,
and necessity for technical support. MCUs are available from a variety
of vendors, including White Pine Software, developers of CU-SeeMe videoconferencing
software, and will be an add-on to Microsoft’s Exchange 2000 product line.
For more information, see the NetMeeting Frequently Asked Questions at
<support.microsoft.com/support/netmeeting/readme/readme3.asp>.

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