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April 2000

2000/2001 Priorities
Submitted by J. Michael Homan, AHIP, MLA President-Elect
Overall Theme: Promoting a Passion for the Profession—Keeping our
Eyes on the Prize!
Our profession is undergoing profound change as a result of the positive
advances in information technology. Our timeless professional values and
ultimate societal worth remain as vital and important today in an increasingly
electronic world, as they were when the association was founded more than
100 years ago, but our "value" is being challenged outside the
profession and questioned inside the profession. As individual librarians
and as a professional association, we need to periodically redefine and
articulate a clear vision of health sciences librarianship focusing on
its continuing high value to society and engendering a passion for the
profession in its practitioners. Let’s keep our eyes on the "prize,"
quality information for improved health, and focus our energies
on the strategies to achieve it.
Goal 1. Professional Development
- Develop a technology certification program, including a significant
virtual component, in collaboration with academic partners, with a goal
of certifying technical competence in literature evaluation and analysis,
database development, analysis and display of statistical data, presentation
skills, project management, Website construction, and topical areas
important to members.
- Develop a technology specialization program, encompassing existing
and planned MLA continuing education courses, offered in special tracks
or clusters that address competence in the areas noted above.
- Develop tools and a training program to assist MLA members with
effectively using the hospital library benchmarking data and Hay Associates
salary study.
Goal 2. Advocacy
- Articulate and promote a clear vision of health sciences librarianship
in the twenty-first century that is proactive and not reactive.
- Continuously, document through MLA’s public relations partner,
PCI, and MLANET, how the provision of quality information can positively
affect health.
Goal 3. Organization
- Engage the association at all levels in developing, articulating,
and promoting a vision of the health sciences librarian in the twenty-first
century.
- Capitalize on the passion for the profession and for libraries
evident in the discussions about a potential name change for MLA, to
help articulate a clear vision and best future for our members.
Goal 4. Research
- Use existing methodologies and organization or develop new infrastructure
required to evaluate and publish the results of research presented at
MLA annual meetings.
- Commission best practice reports and analytical studies, using
data from the hospital benchmarking study and the Hay Associates salary
study, that should be published and promoted to MLA’s advantage.
- Foster evidence-based librarianship and the judicious application
of research results as a hallmark of the health information professional.
- Investigate funding strategies and selection criteria for an "MLA
Fellow in Residence" program in a university setting capable of
supporting research in system design, user interfaces, and other technological
areas of interest to the advocacy and promotion of the profession.
Goal 5. National Information Policy
- Continue to use push technology via email to inform, educate,
and solicit input from the membership on national information policy
issues.
- Promote the use of the MLANET legislative action software to garner
support for national issues of importance to MLA.
- Continue to promote an effective and assertive governmental relations
program.
Goal 6. Information Technology
- Continue to build the MLA virtual association to overcome barriers,
promote collaboration, attract new members, and serve as a model for
the possibilities that abound in the networked environment.
- Develop and implement a plan to provide greater visibility to
MLA’s best publishing, attract additional authors, compete with other
publications, and refine MLA’s image in the networked environment through
an electronic Bulletin of the Medical Library Association.

Benchmarking Initiative
Submitted by Bernie Todd Smith, AHIP, Chair, MLA Benchmarking Task
Force
In spring 1999, in response to numerous requests for benchmarking assistance
from MLA members working in hospital libraries, the Benchmarking Task
Force was appointed by the MLA Board. The task force charge is to define,
develop, and evaluate a coordinated and comprehensive Web-based medical
library benchmarking tool that will enable hospital libraries to establish
best practices, compare important operations, and define appropriate statistics
for negotiating with administrators. The task force first looked at recent
benchmarking projects, then reviewed past relevant MLA panel presentations,
papers, or posters, including a benchmarking project done by the North
Atlantic Health Sciences Libraries Chapter. Benchmarking efforts of the
Association of Academic Health Sciences Libraries (AAHSL) and the work
of Joanne G. Marshall, Ph.D., AHIP, School of Library and Information
Science, University of North Carolina–Chapel Hill, and the Canadian Health
Library Association (CHLA) were also used as resources in planning the
initiative.
Determining Interest
During fall 1999 chapter meetings, task force members and MLA staff facilitated
information sessions on benchmarking to determine levels of interest,
commitment, and ability to participate among hospital libraries. A frequently
asked questions (FAQ) sheet was developed and distributed. The benchmarking
FAQ is posted in the members’ area of MLANET (ID# and password needed
to access). Panels, open discussion, and benchmarking interest events
were held at several chapter meetings. These events clearly showed that
the need for benchmarking data was great. Hospital librarians are frequently
asked to provide hospital administration with benchmarking data. Most
other departments in hospitals are able to provide this data from various
proprietary or professional, cooperative databases. The overwhelming message
was to make this a front-burner initiative and to expedite the needed
work to develop a benchmarking database.
During this time, at MLA headquarters, the members’ area of MLANET was
in development. Subsequently, the task force determined that the member-only
side of MLANET would be an appropriate place to establish a database where
members could input benchmarking information and generate reports. A preliminary
data collection tool was constructed and reviewed by many interested hospital
librarians, as well as the task force. The beta-test period for the benchmarking
database was set for spring 2000, when the members’ area of MLANET was
to be ready. During winter and spring chapter meetings, many more members
had the chance to review the benchmarking FAQ or preliminary versions
of the collection tool.
Institutional Member Benefit
During the past association year, MLA has looked for ways to increase
benefits to both individual and institutional members of the association.
Who will be eligible to participate in the benchmarking project (i.e.,
contributing institutional data and generating custom reports) was a question
from the earliest phase of this initiative. Because of the nature of the
information to be included in the database (institution-specific, not
individual librarian–specific), the task force decided that the benefit
of free participation should be tied to the institution or hospital, not
the individual librarian. After considerable discussion and deliberation,
the board decided, at its February 2000 meeting, to make participation
a benefit to libraries with an institutional membership in MLA.
Beta-testing of the database is now set for April. Institutional member
libraries will contribute data, testing the collection tool and the Web
access for clarity, ease, and relevance. The opening of the beta-test
period will be announced via MLA-Focus. Benchmarking data collected during
the beta-test will not be released—its sole purpose is to test the collection
methodology. Formal launch of the benchmarking project will follow MLA/CHLA/ABSC
2000 and analysis of the beta-test results.
Currently, benchmarking chapter educators (BCEs) are being appointed
for each chapter. BCEs will attend training sessions during MLA/CHLA/ABSC
2000 in Vancouver so they can act as benchmarking people, flashpoints,
and project gurus for their chapters. Other information sessions are scheduled
during MLA/CHLA/ABSC 2000. MLA members will hear more about this initiative
at the first half of the Open Forum, which will be a discussion of "Better
Practice Through Benchmarking" led by the Task Force Steering Committee.
Members of the MLA Benchmarking Task Force are Chair Bernie Todd Smith,
AHIP, Werner Health Sciences Library, Rochester General Hospital, ViaHealth,
Rochester, NY; Holly Shipp Buchanan, Ed.D., AHIP, Health Sciences Center
Library, University of New Mexico–Albuquerque; Linda C. Butson, AHIP,
Health Sciences Center Library, University of Florida–Gainesville; Jacqueline
Donaldson Doyle, AHIP, Learning Resources and Continuing Medical Education,
Banner Health Arizona, Phoenix; Rosalind F. Dudden, AHIP, Tucker Memorial
Medical Library, National Jewish Medical and Research Center, Denver;
Scott Garrison, Information Technology Services, Duke University Medical
Center Library, Durham, NC; Carole M. Gilbert, AHIP, Helen L. DeRoy Medical
Library, Providence Hospital and Medical Center, Southfield, MI; Gretchen
A. Hallerberg, AHIP, Library Services Department, Cleveland Clinic Foundation,
Cleveland; Janice Kaplan, AHIP, Health Science Libraries, Hartford Hospital,
Hartford, CT; Susan Schweinsberg Long, AHIP, Medical Library/Wagner Resource
Center, Multicare Health System, Tacoma, WA; Debra C. Rand, AHIP, Health
Sciences Library, Long Island Jewish Medical Center, New Hyde Park, NY;
Elizabeth A. Reid, AHIP, Health Science Library, St. Michael’s Hospital,
Toronto; James Shedlock, AHIP, Galter Health Sciences Library, Northwestern
University, Chicago; and Kate Corcoran, MLA staff liaison.

MLA Board Takes Action
The MLA Board of Directors held its winter meeting in Chicago, IL, at
the Summerfield Suites Hotel, February 3–5, 2000. Following is a summary
of significant actions taken by the board and a list of issues currently
being studied. The next MLA board meeting will be held May 3–4, 2000,
in Vancouver at MLA/CHLA/ABSC 2000. All meetings of the MLA Board of Directors
are open to members, with the exception of executive sessions, in which
matters discussed could affect personal or institutional privacy. For
further information, please contact MLA Executive Director Carla
J. Funk, 312.419.9094.
Organizational Issues
- Approved the 2000 Business Plan and Budget.
- Approved formation of the Corporate Information Services Section.
- Approved change of name and purpose of the Medical School Libraries
Section to Library Management and Leadership Section.
- Approved that participation in the MLA benchmarking initiative
be a benefit of MLA institutional membership.
- Approved the policy portion of the first edition of the MLANET
Policy and Procedure Manual.
- Approved 2000/2001 association priorities.
Advocacy
- Charged the MLA Mentoring Task Force with making recommendations
and developing materials to assist health sciences librarians who have
lost their jobs.
- Approved the MLA president’s exploration, with the AAHSL president
and board, of jointly creating a position statement on the unique role
of libraries in academic health centers.
- Endorsed the MLA Statement on Electronic Publishing as presented
by the Governmental Relations Committee.
- Approved awards, grants, and scholarship winners as presented
by the Awards and Grants and Scholarships Committees.
Topics Being Studied or Discussed by the Board
- Develop an overarching vision statement to be added to the strategic
plan.
- Convert the BMLA into electronic form.
- Research initiatives including benchmarking, a study of the value
of information services to the institution, and a study comparing the
compensation and competencies of health sciences librarians with information
technology professionals.
- Public relations efforts to support hospital libraries and librarians.
- Board self-evaluation.

Regenstrief Institute Medical Informatics Training Fellowship
Edited by Virginia A. Lingle, AHIP
Series coordinated by Trudy A. Gardner, Ph.D., Medical Informatics
Section; Rush-Presbyterian St. Luke’s, Chicago
Submitted by Frances A. Brahmi, AHIP, Ruth Lilly Medical Library,
Medical Informatics Section; Indiana University School of Medicine–Indianapolis
Editor’s Note: This article is part of a series written by
members of the Medical Informatics Section.
In 1998, when NLM publicized sponsorship of an additional slot for a
librarian to participate in an existing postdoctoral informatics training
program, the Regenstrief Institute accepted the challenge. Designed primarily
for clinicians as a two- to three-year fellowship, the Regenstrief experience
was modified for a one-year librarian slot. I was very fortunate to be
selected.
The program consisted of a classroom curriculum, journal club, works
in progress, statistics course, and research project to be developed and
implemented in conjunction with a mentor. The classroom sessions focused
primarily on critical appraisal of research methods in the journal literature,
grant writing, and other practical aspects of fellowship survival. In
addition, special opportunities were made available. Three such opportunities
were particularly valuable: a writing workshop, a professional development
series, and the Stanford Course.
The writing workshop was unlike any I had ever attended. Two days
in duration, the other attendees and I studied and analyzed writing samples
with a focus on how structure affects content. By the end of the second
day, we began to view writing from a different perspective—that of writing
to the reader’s expectations and, in so doing, effectively conveying the
content.
The professional development seminars consisted of a seven-part,
twelve-hour series devoted to the subject of time management according
to Stephen Covey; taking and analyzing our Meyers-Briggs tests; and discussing
conflicting career demands and how to best resolve them. We received a
memento for our efforts, and it has remained squarely on my desktop. It
was a large lapel pin, which stated "Why Am I Here? The main thing
is to keep the main thing the main thing." Our instructor urged us
to rethink why we were in the fellowship and to ask difficult questions
of ourselves. One, in particular, that hit home was: "Do we accept
assignments, goals, and objectives simply because we can accomplish them,
or are we making consistent conscious choices, which are in keeping with
our long-term goals?"
The third valuable opportunity, the Stanford Course, was a seven-session,
twenty-one-hour course on teaching in a clinical setting. Each meeting
featured a short didactic session followed by a video segment exemplifying
the topic of the day. We discussed each example in terms of group dynamics,
teaching strategies, and alternatives. We then participated in a mock
clinical teaching scenario with assigned roles. Half of the fellows observed
while the other half participated in videotaped role-playing. The resulting
videotape was critiqued first by the participants and then by the observers.
The scenario usually included a mix of an attending physician, a resident,
and a student. As you might imagine, the players were assigned challenging
roles—such as a disruptive resident, a sleeping or distracted student,
or an overbearing resident—while the assigned attending physician attempted
to apply the principles for facilitating learning that had just been discussed.
Topics included were "Learning Climate," "Control of Session,"
"Communication of Goals," "Understanding and Retention,"
"Feedback," "Evaluation," and "Self-Directed
Learning."
The Regenstrief informatics program is an exciting opportunity for
collaborative learning and research. Interaction with other fellows from
varying professional and cultural backgrounds has deepened my understanding
of the interdisciplinary nature of health informatics. The experience
has affirmed my conviction that we, as medical librarians, need to continue
to build on our many strengths and forge bridges with our academic and
community colleagues. As we do so, we will mutually enhance and enrich
our collective possibilities.
For more information on the program, contact Kurt
Kroenke, M.D., professor of medicine, Regenstrief Institute for Health
Care, RG-6, 1001 West 10th Street, Indianapolis, IN 46202; 317.630.7447.

Using EndNote to Maintain Electronic Journals Lists
Submitted by Melissa L. Just, Health Sciences Library, Children’s
Hospital, Los Angeles
With the proliferation of electronic journals, maintaining a Web page
that provides links to these resources is becoming a full-time job. Ideally,
the most useful way to create and maintain electronic journal lists is
to develop a database that produces Web pages on the fly. However, many
librarians have neither the expertise nor the hardware and software necessary
to accomplish the task.
Luckily, there are other options. With a little knowledge of EndNote
and hypertext markup language (HTML), librarians can create Web-ready
journal lists in a variety of formats. EndNote is a personal bibliographic
management software package—a database—typically used to maintain citations
and create bibliographies and manuscripts with properly formatted endnotes.
However, the program can easily be configured and used to maintain lists
of electronic resources, and, with a little tweaking, can produce a "bibliography"
of these resources in HTML format to publish on the Web.
The EndNote Record
Each record in an EndNote library (or file) is a citation to a journal
article, book, or other bibliographic format. One of the formats available
is "electronic source," which allows users to enter data in
fields including title, year, keywords, type of medium, notes, and uniform
resource locator (URL). Users can build a library of records for electronic
journals that include these fields and define other fields specifically
for their needs.
Sample record entry:
Title: Journal of Clinical Investigation
Year: 1996-
Custom 1: None
URL: http://www.jci.org/
Keywords: Medicine
In this example, the Custom 1 field is used to describe access limitations.
Creating Lists
EndNote libraries can both be sorted and searched. Sorting allows users
to change the order of the records in the database (e.g., list alphabetically
by title or keyword, or chronologically by subscription year). Searching
will create a subset of records based on the search criteria. Using these
features, it is easy to produce journal lists based on many criteria,
including journal titles arranged alphabetically (AZ) or subsets (A–C,
D–F, etc.), journals about specific subjects, or only journals with no
access restrictions.
Creating HTML
Once sorted, EndNote allows the user to "publish" the citations
in different bibliographic styles. Typically, EndNote users would publish
bibliographies in APA, Chicago, or MLA format. However, because the styles
are highly customizable, it is possible to publish the bibliography in
a user-defined style, namely HTML.
Examples
A style with the following format
Author (Year)."Title."journal|Volume|(Issue)|:Pages|.
would produce a citation similar to the one below
Smith, B. E. (1998). "Using EndNote." Journal
of Bibliography 29(2):244-5.
Modifying a style to produce output in the desired format is possible.
URL. Title. Year. Custom 1.
would create output from our example above
http://www.jci.org/. Journal of Clinical Investigation.
1996-. None.
Modifying the style by adding HTML coding can produce a customized list.
<B><A HREF="URL">Title</A></B><BR>
<B>Availablity: </B>Year<BR>
<B>Access Restrictions: </B>Custom 1
<P>
will produce in text format
<B><A HREF="http://www.jci.org/">Journal
of Clinical Investigation </A></B><BR>
<B>Availablity: </B>1996 - <BR>
<B>Access Restrictions: </B>None
<P>
Any text added to the style will be incorporated into the citation unless
the word exactly matches a field name, in which case the data in that
field is substituted.
The output when viewed on the Web would be
Journal of Clinical Investigation
Availability: 1996-
Access Restriction: None
Publishing the library or a subset of the library will simply produce
a series of records like the one above. The resulting list can be pasted
into an HTML template that includes the standard HTML tags (html, head,
body, etc.) and defines the look of the Web page.
For an example of an EndNote-created reference list based on the example
above, visit hsc.usc.edu/~just/ejournals.html.
For more information, contact Melissa
Just.

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