Medical Library Association | Public Policy : Press Room

4-11:Medical Information Day

GET THE 4-11!!

MLA has declared April 11 as "4-11: Medical Information Day" to spotlight the contributions and talents of health sciences information professionals. MLA encourages you to use the day to increase public awareness of your expertise. Promotional ideas and camera-ready art are provided to help you market your library's your 4-11 events this Wednesday, April 11, 2007.

Download and display the new "4-11" art throughout your institution.

Download 4-11 logos:
Web-ready (right; JPG, 18KB) Small (JPG, 80KB) Medium (JPG, 146KB) Large (JPG, 245KB)
Download 4-11 Ads:
Web-ready (right; JPG, 24KB) Half page 8.5" x 5.5" (JPG, 907KB) Full Page 8.5" x 11" (JPG, 1MB) Poster 11" x 14" (JPG, 1.4MB)

4-11 Resources

Samples and Resources from MLA

Use the following MLA resources and publications for your 4-11 observance:

Send an announcement to your local newspaper. Use the sample press release to get you started
Print the free posters provided and display throughout your institutions
Use the camera ready art provided above to create your own online or printed 4-11 marketing materials
Check out the 4-11 promotional tip sheet for creative ideas for observing the month
Distribute MLA's Deciphering Medspeak Brochures (also available in Spanish) and the new disease-specific Medspeak brochures throughout your library
Sign up for the MLA Marketing SIG to gain and share library marketing ideas
Build awareness in your instutition and community with tips from MLA's Communications Tool Kit
Use the DocKit #12: Marketing the Consumer Health Information Service to learn how to plan marketing projects and create marketing materials

For further information about 4-11: Medical Information Day, please contact Tomi Gunn, mlams@mlahq.org, 312.419.9094 x11.

4-11:Medical Information Day

GET THE 4-11!!

Download 4-11 logos:

Download 4-11 Ads:

4-11 Resources

Samples and Resources from MLA