Promoting the Course
Once you have the course built and ready to offer, you'll need to let people
know it is available. Promoting your course may be as simple as
contacting MLA and asking that they publish an announcement that
registration is open, or may involve a more organized campaign.
If you have a particular group who would be interested in taking
your course, you may want to send a targeted mailing or post a message
about your course on their email list. You may want to post something
to Medlib-l. You may request
that MLA put something in an MLA-FOCUS.
Once your course is offered, word of mouth from those who have taken
the course may also provide you with additional promotion. Consider
how many spaces are in your course and what you will do if demand
for the course is greater than expected. Will you start a waiting
list?
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