MLA Distance Education
Survival of the Fittest: Strategies to Prove Your Librarys Value
MLA's Educational Webcast
Held Wednesday, March 7, 2007
Rosalind F. Dudden, AHIP, FMLA
Health sciences librarian,
Gerald Tucker Memorial Medical Library, National Jewish Medical
and Research Center, Denver, CO
Rosalind Dudden is the health sciences librarian at the National
Jewish Medical and Research Center in Denver, CO. A former member
of the Board of Directors, Rosalind has served on many MLA committees,
and, in 2003, she was named a Fellow in the Medical Library Association.
An active member in the Hospital Libraries Section, she was chair
and Web editor for the Consumer and Patient Health Information Section.
Rosalind's current projects are electronic resources access for
her users and the Benchmarking Network for MLA. For her work on
the Benchmarking Network, she received the MLA President's Award
in 2003. She also received the Frank Bradway Rogers Information
Advancement Award in 1995 and her chapter's Outstanding Achievement
Award. Most recently, Rosalind received a two-year NLM Publications
grant to write a book on benchmarking and other evaluation methods
for small libraries. The resulting book will be published in May
2007 by MLA and Neal-Schuman and is titled, Using Benchmarking,
Needs Assessment, Quality Improvement, Outcome Measurement, and
Library Standards: A How-To-Do-It Manual. Rosalind's resume
can be found on the Web at http://roz.dudden.com/resume.shtml.
Marketing consultant to information professionals, Chris Olson &
Associates, Grasonville, MD
Christine Olson has been helping information professionals
with their marketing plans and communications activities for more
than twenty-three years. She has applied her bachelor's in art history
and master's in library science and business administration to consulting
projects ranging from library service reinventions and brand development,
to product portfolio management and Website marketing strategies,
to promotion campaigns and logo identity systems.
Over the years, she has provided marketing and
communications expertise to more than sixty different clients. Her
current clients include, Emerald Group Publishing, CVRD Inco, Ortho-McNeil
Pharmaceuticals, and the National Forest Service Library.
Chris also develops and offers marketing and communications
workshops for the Special Libraries Association and OCLC CAPCON
office in Washington, DC. She is the editor and publisher of Marketing
Treasures, the free, electronic newsletter with marketing ideas
and resources for information professionals, and her firm provides
free, original library clip art on one of their Websites, www.LibraryClipArt.com.
Kathleen A. Boylan
Senior vice president, Public Communications, Chicago, IL
With nearly twenty years
of corporate and public relations agency experience, Kathleen A.
Boylan has managed a diverse roster of clients. Since joining PCI
in 1991, she has managed communication campaigns for health care,
sports, and not-for-profit organizations including: University of
North Carolina Health Care, Infectious Disease Society of America,
American Headache Society, Medical Library Association, British
School of Chicago, and Chicago Youth Centers. She also led the account
team that managed the HIV/AIDS portfolio for GlaxoSmithKline and
has a depth of experience with infectious disease issues.
Kathleen also has an extensive background in sports
communications. She headed the account team that worked with the
Chicago Bulls, supervising media and community relations for the
closing of the Chicago Stadium and opening of United Center, Michael
Jordans retirement, his return to basketball in 1995, and
his departure from the Bulls.
Prior to joining PCI, Kathleen
was a senior public relations specialist at The Quaker Oats Company
and managed marketing communications programs for Quaker U.S. Grocery
Reference librarian, Lister Hill Library of the Health Sciences, University of AlabamaBirmingham
Jason Baker graduated from The University of Alabama (UAB) School
of Library and Information Studies in 2004. Prior to going to library
school, Jason served as a Peace Corps volunteer in Sri Lanka and
the Philippines. At work, he is a liaison to the UAB School of Health
Professions and actively participates in all outreach and marketing
activities for the library.
Lisa A. Ennis
Systems librarian, Lister Hill Library of the Health
Sciences, University of AlabamaBirmingham
Lisa A. Ennis has a long history of public services librarianship
including government documents, instruction, and reference. She
has published several articles on numerous library topics including
digital reference, management, and technostress. Her new book Government
Documents Librarianship: A Guide for the Neo-Depository Era
will be published in June 2007 by Info Today. Lisa received her
master's in information sciences from the University of Tennessee
(1997) and a master's in history from Georgia College State University
Medical librarian, Bell-Pittman Library Resource
Center, Wilson Medical Center, Wilson, NC
Rosa Edwards has worked in the library for twenty-three years.
Rosa graduated from East Carolina University in 1992. She serves
as liaison to Area L Area Health Education Center (AHEC).
Beverly Murphy, AHIP
Assistant director, Marketing and Publications, and Webmaster, Duke University
Medical Center Library, Durham, NC
Karen L. Roth, AHIP
BayCare Library Group, Morton Plant Mease Medical Library, Clearwater, FL
(Photo not available.)
Watch MLANET for more information! Or contact Debra Cavanaugh, email@example.com, 312.419.9094 x32.