MLA '10: Information for Exhibitors and Vendors
Who We Are
The MLA annual meeting is the premier event for health information professionals around the world. Through its programs and services, MLA provides lifelong educational opportunities, supports a knowledgebase of health information research, and works with a global network of partners to promote the importance of quality information for improved health to the health care community and the public. For more information, visit our website at www.mlanet.org.
Your exhibit can become a valuable part of the meeting experience for more than 2,000 library leaders. Fifty percent of attendees work in libraries with annual budgets between $600,000 and more than $1.5 million.
- 45% of attendees find a new vendor to do business with as a result of the time they spend in the exhibits.
- 53% of attendees use demonstrations and information they have seen in the Hall of Exhibits to influence purchasing plans.
- 86% of attendees have a role in purchasing products exhibited at the annual meeting.
- Attendees work in several environments:
- Academic medical centers/medical schools: 46%
- Hospitals: 28%
- Specialty medical libraries: 7%
- Government agencies: 7%
- Other: 12%
- Attendees authorize the purchase of a wide range of products and services:
- CD-ROM products: 7%
- Computer hardware and software: 19%
- Data-retrieval systems: 17%
- Database services: 68%
- Films and videotapes: 7%
- Health organizations: 21%
- Integrated information systems: 25%
- Library furniture: 5%
- Online services: 64%
- Preservation materials: 6%
- Publications: 50%
- Subscription services: 27%
- Other: 17%
- Attendees are a cross-section of decision makers:
- Librarian/information specialist: 45%
- Director: 25%
- Department head: 16%
- Associate/assistant director: 10%
- Other: 4%
The exhibit hall is an exciting place for meeting attendees. Decision makers in the medical library community attend the exhibits to find the best products, services, and technology to help them find the tools they need to prepare themselves and their workplaces for the future. Many breaks are scheduled over the course of the MLA meeting, and featured areas of the exhibit hall are designed to draw attendees to exhibits throughout the day. Featured areas include:
- Internet café
Available to all attendees to check email or explore Internet resources.
- Poster sessions
An expanded schedule gives meeting attendees more opportunities to view the poster displays. Set in a decorated area of the exhibit hall, poster sessions give attendees the opportunity to learn from their peers’ experiences implementing new programs and establishing new techniques.
- Technology showcase
A theater-style setting near the exhibit floor is open for exhibitors to present their latest technology. Running throughout the day, these technology sessions are an important jumping-off point for meeting attendees to get a first look at the technology on the exhibit floor.
How We Help You
Your participation in the MLA exhibits is supported by an experienced exhibits management staff who are available to answer any questions you have about exhibiting. In addition to the exhibitor manual and a frequently asked questions guide, a periodic exhibitor update newsletter will be emailed to all exhibitors to assist in the planning process and operation of exhibits.
Advertising and Promotional Opportunities
- Advertising in associated print publications
- MLA News
- Journal of the Medical Library Association
- Online marketing
- MLA-FOCUS, MLA’s e-newsletter
- MLA ’10 website, www.mlanet.org/am/am2010/
- Annual meeting programs
The Preliminary Program is an invitation to attend MLA’s annual meeting. Your ad reaches the entire MLA membership as well as other allied health information professionals—approximately 5,000 prospects. Distributed onsite to approximately 2,000 participants, the Official Program is the most up-to-date source of information for meeting attendees. It includes daily programs, a Hall of Exhibits map, and complete exhibitor listings. The Pocket Program fits inside the meeting badge holder and contains the most essential information for meeting attendees on the go. It is distributed to approximately 2,000 participants.
- Other opportunities
- Hotel door drops
- Hotel room key
- Email blasts to preregistrants
- Mailing list of preregistrants
- Portfolio service
- Hotel room door hanger
- Space confirmations: December 4, 2009
- Exhibitor manual: available: mid-February 2010
- Exhibit installation: May 20–22, 2010
- Exhibit dates: May 22–25, 2010
- Exhibit dismantling: May 25, 2010
Hours onsite: To come
To reserve exhibit space:
Dawn Murray, Sales Manager
Hall-Erickson Exhibition Management
98 East Chicago Avenue
Westmont, IL 60559
630.434.7779; fax, 630.434.1216
Advertising and Promotion Opportunities
Medical Library Association
65 East Wacker Place, Suite 1900
Chicago, IL 60601-7246
312.419.9094 x26; fax, 312.419.8950
THANKS TO OUR MLA '10