CE401 Promoting Effective Use of E-resources

Level: Advanced
Prerequisite: None
Cost: $290 (nonmember, $520)
Attendance Maximum: 40

Instructor(s): Barbie E. Keiser, President, Barbie E. Keiser, Inc., Alexandria, VA

Offered: Saturday, May 22, 8:00 a.m.–3:00 p.m.

Are librarians only using the same methods to promote e-resources that we did in the past for print materials? Is there a better way to assure that our clients are aware of the e-resources available and are able to make the most of these products? This workshop will guide participants through the process of developing realistic and flexible marketing strategies for e-resources utilizing Web 2.0 technologies and twenty-first century approaches.