MLA '09: Information for Exhibitors and Vendors
Who We Are
The MLA annual meeting is the
premier event for health information professionals
around the world. Through its programs and
services, MLA provides lifelong educational opportunities,
supports a knowledgebase of health
information research, and works with a global
network of partners to promote the importance
of quality information for improved health to the
health care community and the public. For more
information, visit our website at www.mlanet.org.
As MLA prepares for MLA ’09, changes will be
made to the schedule to allow dedicated time to
learn and to relax and enjoy the tropical setting.
This will include generous time for networking
and special events.
The meeting will also continue the 2008 efforts
to “green” the meeting—not only to reduce the
environmental impact of the meeting, but to save
on shipping and printing costs. MLA will work
with its contractor before the meeting and locally
to offer exhibitors many opportunities to join this
effort and to save time and money preparing their
Your exhibit can become a
valuable part of the meeting experience for
more than 2,000 library leaders. Fifty percent of
attendees work in libraries with annual budgets
between $600,000 and more than $1.5 million.
- 45% of attendees find a new vendor to do business with as a result of the time they spend in the exhibits.
- 53% of attendees use demonstrations and information they have seen in the Hall of Exhibits to influence purchasing plans.
- 86% of attendees have a role in purchasing products exhibited at the annual meeting.
- Attendees work in several environments:
- Academic medical centers/medical schools: 46%
- Hospitals: 28%
- Specialty medical libraries: 7%
- Government agencies: 7%
- Other: 12%
- Attendees authorize the purchase of a wide range of products and services:
- CD-ROM products: 7%
- Computer hardware and software: 19%
- Data-retrieval systems: 17%
- Database services: 68%
- Films and videotapes: 7%
- Health organizations: 21%
- Integrated information systems: 25%
- Library furniture: 5%
- Online services: 64%
- Preservation materials: 6%
- Publications: 50%
- Subscription services: 27%
- Other: 17%
- Attendees are a cross-section of decision makers:
- Librarian/information specialist: 45%
- Director: 25%
- Department head: 16%
- Associate/assistant director: 10%
- Other: 4%
The exhibit hall is an exciting place for meeting attendees.
Decision makers in the medical library community attend the
exhibits to find the best products, services, and technology to
help them find the tools they need to prepare themselves and
their workplaces for the future.
Many breaks are scheduled over the course of the MLA meeting,
and featured areas of the exhibit hall are designed to draw
attendees to exhibits throughout the day. Featured areas include:
- Internet café
Available to all attendees to check email
or explore Internet resources.
- Poster sessions
An expanded schedule gives meeting attendees more opportunities to view the poster displays. Set
in a decorated area of the exhibit hall, poster sessions
give attendees the opportunity to learn from
their peers’ experiences implementing new programs
and establishing new techniques.
- Technology showcase
A theater-style setting near the exhibit floor is open
for exhibitors to present their latest technology. Running
throughout the day, these technology sessions
are an important jumping-off point for meeting attendees
to get a first look at the technology on the
How We Can Help You
Your participation in the MLA exhibits is
supported by an experienced exhibits
management staff who are available to
answer any questions you have about
exhibiting. In addition to the exhibitor
manual and a frequently asked questions
guide, a periodic exhibitor update
newsletter will be emailed to all exhibitors
to assist in the planning process and operation of exhibits.
Advertising and Promotional Opportunities
- Advertising in associated print publications
- MLA News
- Journal of the Medical Library Association
- Online marketing
- MLA-FOCUS, MLA’s e-newsletter
- MLA ’09 website, www.mlanet.org/am/am2009/
- Annual meeting programs
The Preliminary Program is an invitation to attend MLA’s annual meeting. Your ad reaches the entire MLA membership as well as other allied health information professionals—approximately 5,000 prospects. Distributed onsite to approximately 2,000 participants, the Official Program is the most up-to-date source of information for meeting attendees. It includes daily programs, a Hall of Exhibits map, and complete exhibitor listings. The Pocket Program fits inside the meeting badge holder and contains the most essential information for meeting attendees on the go. It is distributed to approximately 2,000 participants.
- Other opportunities
- MLA ’09 CD
- Hotel door drops
- Hotel room key
- Mailing list of preregistrants
- Portfolio service
- Space confirmations: December 3, 2008
- Exhibitor manual: available: mid-February 2009
- Exhibit installation: May 15–16, 2009
- Exhibit dates: May 16–19, 2009
- Exhibit dismantling: May 19, 2009
- Opening of Exhibits: Saturday, May 16, 4:30–6:30 p.m.
- Sunday, May 17, 11 a.m.–3:30 p.m.
- Monday, May 18, 9 a.m.–noon and 1:15 p.m.–3 p.m.
- Tuesday, May 19, 8:30 a.m.–noon
To reserve exhibit space:
Marybeth Durkin, Sales Manager
Hall-Erickson Exhibition Management
98 East Chicago Avenue
Westmont, IL 60559
630.434.7779; fax, 630.434.1216
Advertising and Promotion Opportunities
Medical Library Association
65 East Wacker Place, Suite 1900
Chicago, IL 60601-7246
312.419.9094 x26; fax, 312.419.8950
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